Product Marketing Lead, Public Sector
About the role
Product Marketing Lead responsible for go-to-market messaging, product launches, and amplification programs for Scale's Agentic and Data solutions in US federal civilian agencies, reporting to the Principal Product Marketing Manager for US Public Sector.
Responsibilities
- Produce the Content That Tells Our Story: Create case studies, one-pagers, solution briefs, thought leadership eBooks, web copy, and presentations that translate Scale's complex work into clear narratives.
- Support Product & Customer Marketing: Develop and customize messaging, positioning, and collateral for agency-specific missions and mission owners.
- Support Launches & Campaigns: Drive materials and copy behind new solutions, offerings, and campaigns as they go to market.
- Support Market Entry: Partner with GTM sales leadership and engineering to own and support go-to-market in new federal civilian segments, contributing content, enablement, and campaign execution that turn strategy into pipeline.
- Create Alignment: Collaborate across GTM sales, product, and delivery to gather input, keep projects moving, and ensure external voice reflects differentiation.
- Measure Impact: Track content and campaign performance with cross-functional teams.
- Partner with Comms and Events: Work with global communications and customers' PR teams to secure media placements and speaking opportunities.
Qualifications
- 6+ years of experience in Product Marketing, preferably within B2G (Business-to-Government), targeting federal civilian accounts
Skills
Benefits
- comprehensive health, dental and vision coverage
- retirement benefits
- learning and development stipend
- generous PTO
- potential commuter stipend
About Scale AI
Data-centric infrastructure to accelerate the development of AI
Scale accelerates the development of AI within organizations of any size to deliver critical business insights and operational efficiency. Its data-centric infrastructure platform leverages RLHF (Reinforced Learning with Human Feedback) to help organizations build the strongest AI models that supercharge their business, with customers across industries including Meta, Microsoft, U.S. Army, DoD’s Defense Innovation Unit, Open AI, General Motors, Toyota Research Institute, Brex, Instacart and Flexport.
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