Account Based Marketing Lead
About the role
At Scale, leads 1:1 and industry-vertical ABM campaigns in partnership with Enterprise GTM to drive pipeline and revenue across Healthcare, Financial & Professional Services, and Consumer sectors.
Responsibilities
- Build and execute 1:1 ABM programs for strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
- Develop vertical-specific campaign strategies tailored to buying behaviors, pain points, and use cases in targeted industries.
- Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
- Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.
- Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.
- Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.
- Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
- Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics.
Qualifications
- 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
- Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list.
- Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution.
- Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders.
Skills
Benefits
- comprehensive health, dental and vision coverage
- retirement benefits
- a learning and development stipend
- generous PTO
- commuter stipend (possible)
About Scale AI
Data-centric infrastructure to accelerate the development of AI
Scale accelerates the development of AI within organizations of any size to deliver critical business insights and operational efficiency. Its data-centric infrastructure platform leverages RLHF (Reinforced Learning with Human Feedback) to help organizations build the strongest AI models that supercharge their business, with customers across industries including Meta, Microsoft, U.S. Army, DoD’s Defense Innovation Unit, Open AI, General Motors, Toyota Research Institute, Brex, Instacart and Flexport.
More open roles at Scale AI
- Strategic Contracts Lead, Public Sector6d agoWashington, DC · Public Sector
- Web Designer, Brand Web Experience6d agoSan Francisco, CA · Marketing
- Head of Strategic Partnerships, Global Systems Integrators6d agoSan Francisco, CA · Enterprise Sales
- Safety Research Scholar - Human Frontier Labs6d agoHybrid (United States) · Human Frontier Collective
- Machine Learning Research Intern (Summer 2027)6d agoHybrid (San Francisco, CA), Hybrid (New York, NY) · University