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Manager, CRM Category Expansion

Quince· International
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Hybrid (Germany - Berlin; London, England, United Kingdom; Spain - Madrid)£66k - £76kUnknownPosted 2w ago

About the role

Manager, CRM Category Expansion owns coordinated brand campaigns across email, SMS, push, and in-app for the UK, Germany, and France, leading end-to-end campaign development from briefing to shipping, with localizations, testing, and continuous optimization.

Responsibilities

  • Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app
  • Brief and coordinate every campaign with Merchandising, Design, Copy, and US Marketing
  • Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting
  • Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
  • Partner with Tech and Data to improve the comms themselves (dynamic pricing, live stock) and run a rigorous testing programme (send-time, segments, incrementality holdouts)
  • Own deliverability and list health across all three markets
  • Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats
  • Report weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle team

Qualifications

  • 5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end
  • Hands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalization
  • Experience delivering SMS, push, and in-app campaigns, plus HTML/CSS to brief and QA email builds
  • Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster Tools
  • SQL working knowledge — able to self-serve audience/results checks in Looker without an analyst
  • A/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data team
  • Already using AI in daily workflows, and ruthless about QA and automating it
  • Strong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)

Skills

Required:CRM/email marketingMulti-channel campaign managementIterable/Braze/Klaviyo/SFMCSQLA/B testing & incrementalityHTML/CSSDeliverabilityRegulatory knowledge

Benefits

  • Pay Range: GBP 66,000 - 76,000 base salary (GBP)
  • Bonus and equity may also be provided for eligible roles
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Quince

High Quality Essentials, Radically Low Prices

Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Shop premium essentials with no middleman.

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