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Head of Growth, Self-Serve & Agents

Stigg· G&A
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Hybrid (Tel Aviv, Israel)Full-timePosted 2w ago

About the role

Head of Growth responsible for building and running Stigg's first product-led growth channel, focusing on self-serve signups, activation, conversion, and expansion, with an emphasis on agents as users and customers and eventual agent-driven payments.

Responsibilities

  • The self-serve number, end to end. Signups, activation, free-to-paid conversion and AI logo acquisition, reviewed weekly. You decide which levers to pull and which channels to kill.
  • Time to value. Get a developer, or their agent, from signup to a first live entitlement check in minutes. Onboarding, quickstarts, templates, docs, the pricing page and the in-product upgrade path are yours to change.
  • Agents as users and as customers. Make Stigg discoverable and usable by agents: AI search (AEO / GEO), the MCP Registry and agent marketplaces, agent-readable docs and llms.txt, CLI and API-first signup, and agent-native payments (x402, Stripe's Machine Payments Protocol and whatever comes next). Measure how much of our growth comes from agents, then grow it.
  • Expansion revenue. Define product-qualified leads, run an inside sales motion that grows self-serve logos into bigger contracts, and hand enterprise-scale accounts to our sales team cleanly.
  • Your squad. Hire and lead a growth engineer and an inside sales rep, direct agencies (SEO / AEO, paid, content), and partner closely with product, engineering and marketing. You have a dedicated budget. Spend it like it is yours.

Qualifications

  • 6+ years in growth, product or marketing, including 2+ years leading self-serve or product-led growth for a developer-facing product
  • Measurable wins in activation and free-to-paid conversion, with numbers you can walk us through
  • Experience building a PLG-to-sales motion: PQLs, inside sales and expansion
  • Experience hiring and managing a small team and agencies against a budget

Skills

Required:Growth leadership for self-serve / PLGActivation and conversion optimizationPLG-to-sales motion

Benefits

  • Stock options
  • competitive salary
  • latest MacBook Pro
  • dog-friendly office
  • great team vibes
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Stigg

SaaS Monetization & Entitlements API

Use Stigg's Entitlements APIs & SDKs to ship faster any price model

SaaSMonetizationEntitlementsAPI
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