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Senior Growth Manager

Spotify· Markets and Subscriber Growth – Premium Business
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Hybrid (Mumbai)PermanentPosted 2w ago

About the role

Senior Growth Manager focused on growing Spotify Premium desirability in India by leading artist-led initiatives, partnerships, and culturally relevant activations to drive Premium consideration and conversion.

Responsibilities

  • Define and execute the Premium desirability strategy for India, using artist-led and culturally relevant initiatives to drive consideration and conversion.
  • Own the artist and partner flywheel for Premium growth, evolving artist advocacy, fan experiences, and partnership programs toward measurable Premium outcomes.
  • Shape and execute the Premium opportunity within existing in-person activations, including film partnerships, bespoke music events, festivals, and other relevant cultural moments.
  • Partner with local Music & Podcasts, Marketing, Partnerships, and other teams to identify and activate artists, creators, and partners that can help grow Premium.
  • Design and run desirability initiatives with clear success metrics, using performance data and audience behaviour to understand what works and continuously improve the strategy.
  • Own the fandom value opportunity for Premium end-to-end, from identifying opportunities to partnering with Product on fan-facing Premium features and experiences.
  • Develop business cases and evaluate the impact of desirability, artist, and partner initiatives to inform where we invest and scale.
  • Capture and share learnings that strengthen the India Premium Growth playbook, contribute to cross-regional Growth initiatives, and support adjacent growth priorities when business needs require it.
  • Integrate AI-driven tools and workflows thoughtfully to improve decision-making and execution efficiency.

Qualifications

  • 5+ years of experience across growth, marketing, partnerships, strategy, or related roles in a digital consumer business such as streaming, music, entertainment, media, or technology.
  • Strong experience with music and fandom and understanding of how fan communities form, engagement drivers, and translating fandom into measurable business outcomes.
  • Understanding of growth marketing and ability to connect cultural and creative ideas to outcomes like consideration, conversion, and subscriber growth.
  • Experience independently owning and scaling artist-led campaigns, partnerships, live experiences, or similar complex consumer initiatives from strategy through execution and measurement.
  • Comfort using data and audience insights to make decisions, test hypotheses, measure impact, and refine approach.
  • Ability to influence outcomes across functions and collaborate with Music, Marketing, Partnerships, Product, and other teams without direct authority.
  • Curiosity about cultural trends and user behaviour in India, with a passion for testing, learning, and iterating to drive Premium consideration and conversion.
  • Experience working directly with artists, labels, fan platforms, music or entertainment marketing, or Product teams on consumer-facing experiences is a plus.

Skills

Required:Growth strategyArtist partnershipsData-driven decision making

Benefits

  • Not specified in the description
Last updated Oct 21, 2026. Interested? Apply on the company site.

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