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Marketing Lead

Weave Robotics· Marketing
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Hybrid (San Francisco, CA)Full-timePosted 2w ago

About the role

Marketing Lead at Weave Robotics, a home robotics startup in San Francisco focused on telling the story of first-of-their-kind home robots and shaping narrative, launches, and recruiting storytelling.

Responsibilities

  • Drive our narrative: Partner with the founders to develop and refine Weave’s brand positioning, voice, and external messaging across every audience and channel, balancing clarity with technical depth.
  • Lead research and product launches: Own the strategy and execution behind major announcements, translating complex innovations into compelling, credible stories.
  • Manage media relations: Drive external relations such as media outreach, press strategy, and embargo timelines from start to finish.
  • Drive content pipeline: Develop and maintain a thoughtful content cadence across channels, ensuring communications consistently reinforce company priorities.
  • Lead creative production: Direct the creation of launch videos, research demos, and other visual assets that showcase our robotics platform with clarity and impact.
  • Attract exceptional people: Work with leadership to craft compelling recruiting narratives and culture-focused storytelling that attracts exceptional robotics and AI talent.

Qualifications

  • 4+ years of experience in marketing, communications, brand at a high-growth technology company or startup. Experience with content preferred but not required.
  • Exceptional writing and messaging skills with strong instincts for positioning, storytelling, and strategic communications.
  • Technically fluent: ability to understand sophisticated technical work and translate it into precise, compelling messaging, able to talk to engineers across the company.
  • Cross-functional leader: proven ability to coordinate complex launches and communications initiatives across multiple teams and stakeholders.

Skills

Required:Marketing strategy and narrative developmentProduct launch strategyMedia relationsContent creation and storytelling
Nice to have:Creative production managementRecruiting storytelling
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Weave Robotics

Personal robots for the home--that ship in 2025

Making the world’s first personal robot that's built for the home. Our robot, Isaac, will autonomously tidy up endless messes, fold laundry, and care for your home while you’re away, and we’re shipping our first 30 in fall of 2025.

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