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[Job-31508] Account-Based Marketing (ABM) Senior Analyst

CI&T· Enterprise Services - Mkt – Mkt_Default
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Hybrid (Campinas / São Paulo)Full-timePosted 2w ago

About the role

Senior ABM Analyst to support CI&T's ABM strategy for priority enterprise accounts in North America, combining strategic thinking with analytical and marketing technology skills to drive pipeline and growth across Marketing and Sales.

Responsibilities

  • Support the development and execution of ABM strategies for priority accounts and market segments.
  • Partner with Sales and Marketing to identify, prioritize, and engage high-value accounts and buying groups.
  • Use account, intent, engagement, and market insights to inform ABM priorities and opportunities.
  • Help develop personalized approaches for key accounts across digital, content, events, and other marketing touchpoints.
  • Support lead nurturing and account engagement programs throughout the buyer journey.
  • Work across Marketing teams to ensure ABM priorities are integrated into broader demand generation and go-to-market initiatives.
  • Leverage marketing technology and AI tools to improve account intelligence, personalization, efficiency, and decision-making.
  • Monitor account engagement and program performance, identifying opportunities to improve targeting and effectiveness.
  • Partner with Marketing Operations to maintain strong data, reporting, and processes supporting ABM programs.
  • Share insights and recommendations with Marketing and Sales stakeholders to support ongoing account growth.

Qualifications

  • 4+ years of B2B marketing experience, including experience with Account-Based Marketing, demand generation, or growth marketing.
  • Fluent English proficiency.
  • Experience working with enterprise or complex B2B audiences.
  • Understanding of account segmentation, personas, buying groups, intent data, and B2B buyer journeys.
  • Experience partnering with Sales and cross-functional Marketing teams.
  • Familiarity with platforms such as 6sense, Demandbase, HubSpot, Salesforce, or similar tools.
  • Experience using AI tools to support marketing research, insights, personalization, or productivity.
  • Strong analytical, organizational, communication, and project management skills.
  • Ability to work effectively within a global, cross-functional environment.

Skills

Required:ABM strategy and executionMarketing analyticsMarketing technologyCross-functional collaboration

Benefits

  • Health and dental insurance
  • Meal and food allowance
  • Childcare assistance
  • Extended paternity leave
  • Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
  • Profit Sharing and Results Participation (PLR)
  • Life insurance
  • Continuous learning platform (CI&T University)
  • Discount club
  • Free online platform dedicated to physical, mental, and overall well-being
  • Pregnancy and responsible parenting course
  • Partnerships with online learning platforms
  • Language learning platform
  • And many more!
Last updated Oct 21, 2026. Interested? Apply on the company site.

About CI&T

Technology Transformation Specialists

A global technology consulting and digital transformation firm that combines human expertise with AI to develop innovative solutions.

Technology transformationAISoftware developmentCloud servicesDigital experienceData analyticsApplication modernizationConsulting
Company profileWebsite

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