[Job-32038] Senior Adoption Lead, Brazil
CI&T· Lovelace – Prod_Lovelace /
Remotefull-timePosted 2w ago
About the role
Senior Adoption Lead to drive user adoption, engagement, and change management for a portfolio of enterprise digital products used by a global client across multiple regions, segments, and personas. Owns adoption and change strategy end to end, defines success, measures it, and collaborates with Product, Design, and Engineering to convert insights into prioritized actions.
Responsibilities
- Define and execute the adoption and change management strategy for the product portfolio.
- Build the product desirability strategy (basic needs, performance needs, and delighters) with GPM, PO, Digital Strategist, and Lead Designer.
- Define and run the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework with the GPM and Digital Strategist.
- Set up KPI tracking for usage, adherence, adoption, and simplification with the Engineering team, and monitor these indicators with analytics tools (Piano, Power BI, Microsoft Clarity).
- Produce regular adoption reports and present insights and recommendations to product and business stakeholders.
- Map and prioritize features by persona, region, segment, and offering; coordinate with PMs, Designers, and Tech Leads to prioritize actions based on the desirability strategy.
- Identify and reduce friction across user journeys with Lead Designer and GPM/PO.
- Plan and execute communication and training for product rollouts, including a calendar, reusable templates, and targeted adoption campaigns.
- Engage directly with end users to collect feedback and build product advocacy.
Qualifications
- Fluent French (required)
- Fluent English for day-to-day work with global stakeholders
- Proven experience in product adoption, change management, digital transformation, or customer success for digital products in a corporate environment
- Hands-on experience defining and tracking product KPIs and turning data into actionable reports
- Familiarity with product analytics tools (Piano, Power BI, Microsoft Clarity, Google Analytics, or similar)
- Knowledge of product growth frameworks such as AARRR and the Kano model
- Experience planning communication and training campaigns for large, distributed user bases
- Comfortable working in Agile/SAFe environments with multiple stakeholders
- Strong communication, facilitation, and stakeholder management skills
Skills
Required:Adoption and change managementProduct KPI definition and trackingProduct analytics toolsAARRR frameworkKano modelCommunication and training planningAgile/SAFe environments
Benefits
- Health and dental insurance
- Meal and food allowance
- Childcare assistance
- Extended paternity leave
- Gym/Wellness partnerships (Wellhub, Gympass, TotalPass)
- Profit Sharing and Results Participation (PLR)
- Life insurance
- Continuous learning platform (CI&T University)
- Discount club
- Online well-being platform
- Pregnancy and responsible parenting course
- Partnerships with online learning platforms
- Language learning platform
Last updated Oct 21, 2026. Interested? Apply on the company site.
About CI&T
Technology Transformation Specialists
A global technology consulting and digital transformation firm that combines human expertise with AI to develop innovative solutions.
Technology transformationAISoftware developmentCloud servicesDigital experienceData analyticsApplication modernizationConsulting
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