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UA Manager

Almedia· Growth
Apply on company site
Berlin€55k - €80kFull-timePosted 2w ago

About the role

UA Manager responsible for owning and scaling core app user acquisition channels with hands-on budget management, optimization, and cross-channel attribution. Based in Berlin, on-site, full-time.

Responsibilities

  • Own App UA at Scale: manage app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs with $500k+ daily spend and optimize toward revenue and predictive LTV targets.
  • Drive Daily Performance: monitor live campaigns, adjust budgets and bids proactively, troubleshoot performance drops in real time.
  • Lead Creative Strategy: analyze top-performing creatives and trends, plan a balanced production mix of iterations and new concepts for TikTok and Facebook.
  • Manage a Creative Ecosystem: coordinate with internal creative team, briefing and prioritizing production to maintain testing pipelines.
  • Navigate Attribution Complexity: work across multiple campaign types, manage cross-channel attribution windows and settings, use Adjust MMP for clean app tracking and accurate performance reads.
  • Build Toward LTV: set and optimize against revenue-focused KPIs and predictive lifetime value.

Qualifications

  • App UA Track Record: proven experience scaling app install campaigns across at least two of: AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs with meaningful budget responsibility.
  • Spend-Scale Comfort: experience managing large daily budgets in a live environment and operating with both precision and speed when campaigns are running.
  • Creative Judgment: ability to analyze performance data, brief agencies, and plan a testing roadmap balancing iteration with new concepts.
  • Attribution Fluency: solid understanding of mobile attribution, MMP setup (Adjust preferred), and interaction of campaign types and attribution windows.
  • LTV & Revenue Focus: experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.
  • Problem-Solving Operator: proactive in diagnosing and fixing issues in account daily, not waiting for weekly reviews.

Skills

Required:App UA managementBudget managementCreative brief and testing

Benefits

  • Transport subsidy
  • breakfasts and lunches
  • language learning
  • Urban Sports Club
  • and more.
Last updated Oct 7, 2026. Interested? Apply on the company site.

About Almedia

The World’s Smartest Engagement Engine

Almedia operates Freecash.com & other web-apps which connect millions of consumers with brands to shape the products of tomorrow.

Web AppsConsumer EngagementMarketing
Company profileWebsite

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