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Director, Event Marketing – AI Accelerators

C3 AI· Marketing
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Redwood City, CA$174k - $225kfull-timePosted 2w ago

About the role

Director-level marketing leader responsible for the C3 AI Accelerator Series, a one-day hands-on masterclass focused on agentic AI, with global execution, multi-city campaigns, and direct-to-pipeline impact.

Responsibilities

  • Execute the Accelerator strategy, global calendar, messaging, and creative in partnership with marketing leadership
  • Maintain and apply the Accelerator Playbook, including operating model, checklists, and decision rights, to ensure consistency as the program scales
  • Plan and run the direct-marketing campaigns behind every event: personalized outbound, email, account-based campaigns, and partner channels
  • Manage the registration funnel and data; drive qualified attendance, show rate, and cost per qualified attendee
  • Partner with sales on target accounts, seller activation, and direct outreach, and drive post-event follow-up that converts attendees into account conversations
  • Own the workback, market intake, and activation checklist for each city, including agency, venue, and vendor coordination
  • Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
  • Run the scorecard and post-event debriefs, and report results, including pipeline influenced, to marketing leadership
  • Manage the event budget and lead a small team of event and campaign marketers

Qualifications

  • Bachelor's degree; advanced degree (MBA or master's) preferred
  • 7+ years of professional experience, including significant marketing experience
  • Proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
  • Experience running multi-city event programs at a consistently high standard
  • Experience managing budgets, agencies, and vendors; experience leading or mentoring a team
  • Data-driven approach to measurement and pipeline attribution
  • Strong communication skills and the presence to work with senior executives and customers
  • Willingness to travel extensively, domestically and internationally
  • Preferred: B2B enterprise software, AI, or developer-audience event experience; experience with large industry conferences; account-based marketing alongside enterprise sales

Skills

Required:Direct marketingMulti-city event program managementBudget and vendor managementMeasurement and pipeline attributionCommunication with senior executivesTravel readiness
Nice to have:Account-based marketing

Benefits

  • California Base Pay Range $174,000—$225,000 USD
  • excellent benefits
  • generous equity plan
Last updated Oct 8, 2026. Interested? Apply on the company site.

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