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Manager, Worldwide Retail Commercial

Apple· Sales and Business Development
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Cupertino, California$195.2k - $293.8kFull-timePosted 2w ago

About the role

Leads strategy, performance, and go-to-market for key Apple Retail commercial initiatives globally. Responsible for WW commercial strategy and execution to drive revenue, align cross-functional teams, and communicate performance to senior leadership.

Responsibilities

  • Commercial Revenue Responsibility: Drive commercial performance across the business, identifying what's working and taking action on what's not.
  • Segment Ownership: Own the commercial strategy for a priority customer segment, including eligibility-based pricing and offers, verification, seasonal peak moments, and segment-specific programs across online and in-store channels.
  • Strategy Development: Build a clear point of view on Apple's retail commercial landscape — customer needs, market dynamics, competitive positioning — and how Apple can best serve customers across its store channels and priority customer segments.
  • Value Proposition Innovation: Identify unmet customer needs and develop differentiated value propositions and commercial programs, in partnership with cross-functional teams.
  • Team Leadership & Development: Set priorities, lead and coach team members and partners, and scale impact through others.
  • Clear Communication and Storytelling: Turn insights and performance into simple, actionable, and compelling stories. Drive alignment and influence decision-making at senior levels.
  • Cross-Functional Leadership: Partner closely across Retail teams, Product Marketing, Services, Operations, Finance, Legal and Privacy, and Regional teams to align on strategy and ensure cohesive execution of key initiatives.
  • Market & Customer Insight: Bring a deep understanding of the retail commerce landscape into strategy, including customer segmentation, segment-specific value propositions, channel dynamics, competitive offerings, and industry trends. Translate insights into actionable strategies.

Qualifications

  • Bachelor’s degree or equivalent experience
  • 10+ years of experience in strategy, go-to-market, or commercial roles
  • 3+ years of experience managing and developing teams
  • Experience leading complex, cross-functional initiatives from strategy through execution with measurable business impact.
  • Experience applying analytical and problem-solving skills to evaluate business performance and inform strategy
  • Experience owning or influencing business performance
  • Experience leading commercial strategy, business management, go-to-market, or growth initiatives, including owning a customer segment or eligibility-based program (e.g., education, business, government, membership, or loyalty).
  • Experience developing customer-centric strategies informed by market, customer, and business insights.
  • Background in retail, ecommerce, omnichannel, or consumer-facing businesses.
  • Communication and storytelling skills with experience presenting to and influencing executive leadership
  • Ability to navigate ambiguity, prioritize competing demands, and lead through influence in a highly matrixed environment
  • Experience building, developing, and retaining high-performing, inclusive teams
  • Ability to foster a collaborative environment that values diverse perspectives and encourages cross-functional partnership
  • Experience connecting strategic thinking with operational execution and measurable business outcomes.

Skills

Required:Strategic planningCross-functional leadershipData-driven decision makingCommunication and storytelling

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments (role may be eligible)
  • relocation (role may be eligible)
  • Apple employee stock programs and Employee Stock Purchase Plan
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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