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Product Designer, tvOS

Apple· Design
Apply on company site
Cupertino, CA$216.2k - $324.8kFull-timePosted 2w ago

About the role

Apple’s tvOS Design team seeks an experienced Product Designer to create innovative, beautiful, and intuitive experiences for the big screen. The role covers the full design lifecycle from concept exploration and UX architecture to high-fidelity visual execution, motion design, and interactive prototyping, leading high-impact initiatives and collaborating with multiple partners to reimagine the TV platform.

Responsibilities

  • Span the entire design lifecycle—from early 0-to-1 concept exploration and strategic UX architecture to high-fidelity visual execution, motion design, and interactive prototyping.
  • Lead high-impact design initiatives to reimagine and refine how people interact with the TV platform with a multitude of partners.
  • shepherd experiences from initial sketches all the way into customers’ hands with impeccable attention to detail.
  • Adhere to Apple’s design standards and aesthetics while embracing modern tools, design systems, and emerging AI-assisted workflows.

Qualifications

  • 6+ years of digital product design experience shipping high-impact software across consumer platforms, including TV, mobile, web, or connected devices.
  • Demonstrated portfolio excellence spanning end-to-end craft, including UX/UI, interaction design, motion and micro-interactions, and pristine visual polish.
  • Proven track record of taking products from early concept through final release, with demonstrated success driving 0-to-1 initiatives forward.
  • Deep experience leveraging, contributing to, and evolving scalable design systems with rigorous attention to consistency, craft, and accessibility.
  • Demonstrated ability to articulate and validate design concepts through sketches, high-fidelity comps, interactive prototypes, and executive-level presentations.
  • High proficiency and agility in modern design and prototyping environments, with speed to visualize, test, and iterate on complex ideas.
  • Active experience integrating modern, AI-assisted tools and emerging design methodologies into daily workflows to increase creative exploration and velocity.
  • History of thriving in an iterative, highly collaborative design culture driven by constructive critiques and continuous refinement.
  • Exceptional written, verbal, and visual communication skills, with comfort presenting work and design rationale to large teams and senior leadership.
  • Bachelor’s degree in Design, Human-Computer Interaction (HCI), or equivalent practical experience.

Skills

Required:Digital product designPortfolio and visual craftDesign systems

Benefits

  • Apple benefits including comprehensive medical and dental coverage, retirement benefits, discounted products and free services, and education expense reimbursement.
  • Discretionary employee stock programs and eligibility for restricted stock units.
  • Possible discretionary bonuses or commission payments and relocation opportunities.
  • Employee stock purchase plan discounts.
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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