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PR Manager, Beats

Apple· Marketing
Apply on company site
Culver City, CA$142.6k - $215kFull-timePosted 2w ago

About the role

The PR Manager will help drive global communications for Beats by developing and implementing strategic media and social-first PR initiatives, coordinating with US and international PR teams, and driving Beats’ presence across music, sports, fashion, entertainment, and consumer technology.

Responsibilities

  • Cultivate and manage relationships with a diverse network of media, digital creators, and cultural influencers across technology, lifestyle, entertainment, music, and sports.
  • Develop PR strategy and high-impact earned media tactics for Beats product launches, brand moments, and ongoing momentum campaigns.
  • Draft compelling press materials, product messaging, media pitches, executive briefing documents, and Keynote presentations.
  • Concept and lead the execution of press and creator events—from intimate product briefings to large-scale experiential brand moments that drive earned conversation.
  • Collaborate cross-functionally with teams across Beats and Apple to support launch moments and develop integrated momentum strategies.
  • Partner with international PR teams and manage external agency partners to ensure global alignment, cultural resonance, and flawless execution across key regional markets.
  • Monitor, analyze, and report on earned media coverage, media value, and industry trends to deliver actionable insights and strategic recommendations to leadership.
  • Deliver work that is on-strategy, on-time, and to the highest standard, managing multiple complex projects simultaneously in a fast-paced, dynamic environment.
  • Challenge the status quo by finding creative, non-traditional ways to champion the Beats narrative across emerging platforms, creator networks, and cultural channels.

Qualifications

  • 8+ years of experience in public relations, corporate communications, or journalism, with significant experience in consumer products (3+ years in-house corporate PR preferred).
  • Demonstrated track record of building and sustaining relationships across consumer tech, lifestyle, entertainment, or culture-focused media.
  • Experience managing external PR agencies and collaborating with international teams.
  • BS/BA degree in Communications, Journalism, Public Relations, or equivalent practical experience.
  • Ability to travel domestically and internationally as needed.

Skills

Required:Media relationsCampaign strategyEvent planningWriting and storytelling

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products and free services
  • Educational expense reimbursement including tuition
  • Discretionary bonuses or commission opportunities
  • Relocation assistance (eligibility may apply)
  • Employee stock programs and stock purchase plan eligibility
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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