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Manager, Technical SEO Programs - Cupertino

Apple· Corporate Functions
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Cupertino, CA$195.2k - $293.8kFull-timePosted 2w ago

About the role

Lead and build a high-performing technical SEO organization responsible for Apple’s organic search presence across multiple digital platforms, including AI-powered search experiences and agentic commerce workflows. Own long-term roadmap for technical SEO, collaborate with cross-functional teams, and drive data-driven decisions to improve search performance and UX.

Responsibilities

  • Manage a team that develops and executes strategies to strengthen Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows
  • Own the organic search strategy for Apple products and services across multiple digital platforms, including but not limited to Apple's marketing site and online store
  • Build, mentor, and grow a team of technical SEO program managers in an inclusive environment where diverse perspectives lead to better outcomes
  • Hire, coach, and develop technical SEO program managers by setting clear goals, sharing regular feedback, and building an inclusive culture that supports career growth and diverse perspectives
  • Define and own Apple's long-term roadmap for technical SEO, AI search, and agentic commerce, including prioritizing the feature backlog and guiding projects with developer teams from idea to production
  • Partner with content, marketing, product, and engineering leaders to build SEO requirements into all digital efforts and product launches
  • Lead the working group that sets shared processes and cross-functional operational standards for future platforms
  • Oversee monitoring, analysis, and reporting on SEO performance, AI search trends, and agentic commerce developments, and make data-driven decisions that shape broader search strategy; champion on-page experiences grounded in UX/UI best practices
  • Manage executive relationships within Apple (advocating for SEO initiatives and securing headcount and resources) and externally with search engines (Google, Bing) and AI platform providers

Qualifications

  • 10+ years of SEO experience with a global brand or digital agency
  • 4+ years of directly managing SEO, technical marketing, or program management teams
  • Experience with AIO / GEO / AEO
  • Solid track record of managing complex, time-critical technical projects
  • In-depth knowledge of current SEO best practices across all major worldwide search engines
  • Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog
  • 13+ years of SEO experience
  • Experience in the technology and/or e-commerce industry
  • Knowledge of HTML, CSS, JavaScript, and other web development languages
  • Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others
  • Experience building or scaling an SEO function within a large, matrixed organization
  • Track record of building diverse, inclusive teams and developing talent into future leaders

Skills

Required:SEO strategyTeam leadership and mentoringCross-functional collaborationTechnical SEOData analysis and reporting
Nice to have:Web technologies

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments (potential)
  • relocation (potential)
  • Apple employee stock purchase plan (eligible)
  • discretionary employee stock programs (RSU awards)
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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