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Digital Experience Strategist

Apple· Corporate Functions / Apple Store Online team
Apply on company site
Cupertino, CA$149.7k - $280kFull-timePosted 2w ago

About the role

Role to develop the future vision and roadmap for commerce on Apple’s digital platforms, collaborating across product management, commercial, merchandising, and design; analyze industry trends, data, and consumer insights to identify opportunities; manage full development and execution cycle of commercial programs, features, and pages; responsible for long-term platform-wide carrier experience and cross-functional storytelling to leadership.

Responsibilities

  • Develop the long term platform wide carrier experience vision, strategy and roadmap.
  • Define how customers learn, select and connect their devices with carriers across Apple Store App and Apple.com.
  • Author and present briefs and presentations to mobilize cross functional partners to support business priorities, opportunities, and performance improvements.
  • Develop strong cross-functional relationships and communicate tailored updates and narratives to senior leadership.
  • Develop data-driven insights and recommendations, to influence Apple’s long-term digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
  • Provide actionable views of market & competitor insights, consumer insights, macro trend insights, and internal performance analysis.
  • Regular meetings with peers in Asia and Europe during overlapping business hours.

Qualifications

  • 7+ years of experience in digital, product, or strategy roles — ideally within e-commerce or a B2C environment
  • Strong analytical instincts with a genuine curiosity to dig beneath the surface, identify root causes, and build data-backed business cases that span multiple years
  • Experienced working across large, cross-functional teams — comfortable leading through influence rather than authority and pivoting quickly when priorities shift
  • A track record of developing strategies that are grounded in clear business objectives and backed by compelling, well-reasoned cases
  • Deep familiarity with the e-commerce landscape, including consumer behavior, shopping trends, and what moves the needle on conversion
  • An exceptional communicator — whether in a written brief, a cross-functional sync, or a room full of executives, you know how to land the message
  • BA/BS degree or equivalent experience
  • 10+ years of work experience across a diverse set digital experience strategy, product category or strategic development.
  • Digital experience and strategy expertise in the US carrier space.
  • Proven ability to drive innovation by challenging the norm and navigating ambiguous problems with independent resourcefulness and meticulous execution.

Skills

Required:Digital strategyCross-functional leadershipData analysis

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments and relocation eligibility
  • Apple shareholder opportunities through discretionary employee stock programs
  • employee stock purchase plan
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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