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Strategic Planning Lead, Services

Apple· Marketing
Apply on company site
Culver City, CA$142.6k - $215kFull-timePosted 2w ago

About the role

Strategic Planning Lead supporting Apple Services, responsible for developing integrated media strategies, managing cross-functional workflows, and turning data-driven insights into campaigns across multiple channels to drive brand awareness and performance.

Responsibilities

  • Develop integrated media strategies within Apple Services across channels including Social, Digital, Custom Partnerships, Audio, CTV, OOH and others.
  • Build briefs, review media plans, and consolidate information from various channels into clear stakeholder presentations.
  • Manage workflows between cross-functional teams and oversee implementation of each strategy.
  • Analyze performance of marketing channels and provide insights to ensure partners understand plans, optimizations and results.
  • Provide strategic direction on reaching target audiences, budget allocation, branding and messaging within creative.
  • Communicate challenges, solutions, recommendations, and perspectives to support team success.
  • Collaborate with channel teams, marketing leads, creative strategists and analytics to build data-informed recommendations and campaigns.

Qualifications

  • 7+ years media planning and strategy experience, agency experience a plus.
  • Expertise in cross channel planning for full-funnel KPIs.
  • BS/BA degree required.

Skills

Required:Media planning and strategyData-driven storytellingCross-functional collaborationPresentation and communication

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • reimbursement for certain educational expenses including tuition
  • discretionary bonuses or commission payments as well as relocation
  • participation in Apple’s discretionary employee stock programs
  • Apple Employee Stock Purchase Plan
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
Company profileWebsite

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