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Content SEO Program Manager - Content

Apple· Corporate Functions / Apple Store Online team
Apply on company site
Cupertino, CA$149.7k - $225.6kFull-timePosted 2w ago

About the role

SEO Program Manager focused on content. Owns content optimization strategy across Apple’s digital ecosystem, leading search-led programs from keyword research and content architecture through AI platform optimization, and partnering with Commercial Marketing, Merchandising, Product Marketing, and Marcom to scale SEO into product launches, campaigns, and content initiatives.

Responsibilities

  • Own and deliver content optimization roadmaps for multiple product lines, and create frameworks for solving complex, cross-functional challenges
  • Build data-driven content strategies that connect user intent, search demand, and business objectives across Apple's digital properties
  • Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization
  • Work with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale
  • Lead end-to-end program management of SEO-led content initiatives with significant scope and cross-functional dependencies
  • Carry out large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity)
  • Build strategies to optimize content for AI-powered search, including entity and semantic optimization
  • Produce content briefs, guidelines, and documentation that help cross-functional teams create search-friendly content at scale
  • Track, analyze, and report on content performance using search analytics and user behavior data, and turn insights into prioritized recommendations
  • Train and mentor team members on content SEO best practices and emerging AI optimization strategies

Qualifications

  • 8+ years of hands-on SEO experience with a clear focus on content optimization
  • Has independently owned an SEO content roadmap covering multiple product lines or business segments at the same time
  • Has carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions
  • Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above)
  • Has published or shipped content built specifically for AI-powered search surfaces
  • Experience managing SEO across multiple markets, locales, or languages for a product or brand with a global web presence
  • Experience embedded in a product launch or campaign team, with SEO built in from brief to publish
  • Proficiency with SEO / AI tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Skills

Required:SEOKeyword researchContent strategyAI-powered search optimization

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • reimbursement for certain educational expenses (tuition)
  • discretionary bonuses or commission payments and relocation may be available
  • stock programs including discretionary RSU awards and Employee Stock Purchase Plan
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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