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Senior SEO Manager, EU/UK

Quince· International
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Hybrid (EU (Berlin, Madrid, London))full-timePosted 1w ago

About the role

Senior SEO Manager responsible for owning and executing the UK & EU organic search strategy, including AEO, for Quince's European markets. Cross-market, hands-on role translating global SEO foundations into local strategy, coordinating with multiple teams to drive organic growth in Europe.

Responsibilities

  • Own the UK/EU SEO & AEO strategy. Build and maintain a market-level roadmap that reflects the real competitive dynamics of each country rather than a copy of the US plan.
  • Partner closely with the global SEO team. Adopt and apply global technical standards, feed European requirements into the global roadmap, and flag where a one-size-fits-all approach breaks down in-market.
  • Drive answer engine optimisation across Europe. Build Quince's presence in AI Overviews, ChatGPT, Perplexity, Gemini and the surfaces that follow. Own structured data coverage, entity and brand consistency, citation-worthy content, and the measurement approach that tells us whether any of it is working.
  • Make localisation a search advantage, not an afterthought. Work with copywriting and localisation to ensure category, PDP and editorial content targets genuine local search demand — not translated US keywords.
  • Own international search architecture in-market. Hreflang and market targeting, URL and domain structure, canonical logic, indexation of localised catalogues, and crawl health of each European storefront.
  • Shape the storefront with merchandising and site merch. Influence category taxonomy, navigation, on-site search and PLP structure so that pages serve organic discovery as well as conversion.
  • Work in lockstep with growth marketing. Understand where organic and paid overlap, where they cannibalise, and where organic can take load off paid spend.
  • Own SEO/AEO readiness for new market launches. Define the checklist, run it, and make sure every new European storefront goes live search-ready.
  • Measure, report and build the case for investment. Own market-level organic reporting and the quarterly narrative for European and global leadership.

Qualifications

  • 5+ years in SEO, ideally in ecommerce, retail or consumer brands, with meaningful ownership of organic performance.
  • Demonstrable experience running SEO across more than one country or language.
  • Strong working knowledge of technical SEO: crawl and indexation, site architecture, structured data, page performance.
  • Content-led SEO experience: keyword and demand research, content strategy, briefing writers, and building category and editorial content that ranks and converts.
  • Practical exposure to AEO — structured data, entity management, and a real point of view on how Quince should show up in AI-driven discovery.
  • Comfortable in the data: Google Search Console, GA4, and the standard SEO toolset (Ahrefs, Semrush, Screaming Frog or similar).
  • Excellent communicator in English, and effective working asynchronously with a headquarters team in another time zone.
  • A bias for shipping. You are happy operating without a large team, deciding what matters most this quarter, and doing the work yourself.

Skills

Required:SEO strategyTechnical SEOAEO (AI/ENTITY)**Content-led SEO
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Quince

High Quality Essentials, Radically Low Prices

Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Shop premium essentials with no middleman.

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