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Content Marketing Manager Indonesia

Spotify· Markets and Subscriber Growth – Marketing
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Hybrid (Jakarta)PermanentPosted 1w ago

About the role

Content Marketing Manager to shape how Spotify shows up across Indonesia’s social platforms, creating locally relevant storytelling for Indonesian audiences and collaborating with creators, labels, agencies, and internal teams across TikTok, Instagram, X, and other channels.

Responsibilities

  • Own the day-to-day execution of Spotify Indonesia’s social channels across Meta, TikTok, X, and emerging platforms, helping strengthen Spotify’s position as a go-to platform for music and podcast fans in Indonesia.
  • Contribute to Spotify’s social voice and presence in Indonesia, creating culturally relevant, platform-native storytelling that feels authentic to local audiences while remaining consistent with Spotify’s brand.
  • Lead content marketing initiatives tied to artist and podcast releases, live events, editorial moments, and on-platform campaigns, including video content from ideation through distribution.
  • Spot cultural trends, fandom signals, emerging formats, and conversations early, translating them into relevant content opportunities for Spotify.
  • Brief and collaborate with agencies and internal cross-functional teams to develop and produce content across social and other relevant media channels.
  • Build and maintain relationships with artists, labels, podcast and video creators, agencies, and internal partners, identifying opportunities for content and co-creation while managing expectations and keeping projects moving.
  • Navigate a high-volume stakeholder environment across Marketing, Creative, Editorial, artist and label partnerships, and global teams while maintaining alignment and delivering at pace.
  • Use data and performance insights to evaluate content, optimize approaches, and clearly communicate learnings and recommendations to internal partners.
  • Share learnings and best practices with regional and global teams, contributing to how Spotify approaches content and social marketing across markets.

Qualifications

  • 7+ years of experience in content marketing, including social media, with experience spanning strategy and creative work in Indonesia.
  • Strong understanding of Indonesia’s digital and social landscape, fandom behavior, cultural conversations, and platform engagement.
  • Experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns.
  • Ability to plan and develop social media and content marketing strategies across multiple media channels.
  • Strong creative instincts with connectivity to internet culture, music, podcasts, and fandoms, and awareness of emerging trends and formats.
  • Experience using data and insights to inform creative decisions, measure performance, and optimize campaigns.
  • Ability to manage multiple stakeholders across internal teams, external partners, agencies, and creator ecosystems.
  • Organized and comfortable managing multiple projects in a fast-moving environment.
  • Strong communication skills in Bahasa Indonesia and English; familiarity with Spotify as a product and its audience engagement.
  • Experience across broader marketing and media channels, including creator and influencer marketing, is a plus.
Last updated Oct 21, 2026. Interested? Apply on the company site.

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