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Performance Marketing Activation Specialist

Spotify· Markets and Subscribers – Marketing
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Hybrid (New York, NY)$73k - $104kPermanentPosted 1w ago

About the role

Spotify is seeking a Performance Marketing Activation Specialist to join the in-house Performance Marketing team. You will plan, launch, and optimize global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process and collaborating with analytics, platforms, and agencies to drive direct response marketing.

Responsibilities

  • Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns
  • Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation
  • Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics
  • Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies
  • Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies
  • Cultivating and maintaining vendor and platform relationships and maximizing their potential

Qualifications

  • 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus
  • Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App Campaigns, Apple Search Ads) and optimization tools (Smartly) a plus
  • Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise
  • Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
  • Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management
  • Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading
  • Educated to BA/BS level or have equivalent experience
  • Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing
  • Good character and a strong work ethic; your contributions raise the quality and dependability of the team's output and you address issues before they escalate
  • Curious and open-minded; you do your best work in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively when team direction conflicts with data

Skills

Required:Google Search CampaignsPaid Social advertisingA/B testingExcel/Sheets

Benefits

  • health insurance
  • six-month paid parental leave
  • 401(k) retirement plan
  • monthly meal allowance
  • 23 paid days off
  • paid flexible holidays
  • paid sick leave
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Spotify

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Spotify is a digital music service that gives you access to millions of songs.

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