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Senior Retail Marketing & Retail Partnerships Manager

Tonal· Revenue
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Hybrid (Austin, TX)$120k - $155kFull-timePosted 1w ago

About the role

The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal's owned and operated stores and retail partner locations, guiding the bridge between Tonal's brand vision and the retail floor experience. This build role creates and owns retail communications, calendar, channel plan, in-store experience, and corporate-level partner relationships to drive incremental revenue.

Responsibilities

  • Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations
  • Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments
  • Provide retail channel input to the Marketing team on creative, messaging, and format requirements before assets go into production
  • Partner with the Marketing and Growth teams on geo marketing plans tied to store trade areas, translating national brand moments into market-level activation
  • Feed door-level performance and local market insight back into growth and lifecycle planning
  • Identify growth opportunities across the retail footprint and propose programs that drive incremental revenue
  • Build Tonal's retail communications function from the ground up — corporate communications and field communications for owned and operated teams and retail partners
  • Establish the recurring communication rhythm: what is launching, what is promoting, what changes on the floor, and what the team needs to say
  • Own the channels, templates, and calendar that make retail communications consistent and dependable rather than ad hoc
  • Partner with the Learning & Development Lead so communications and training reinforce one another
  • Serve as the corporate-level relationship owner for Tonal's retail partnerships, managing the day-to-day operating rhythm
  • Prepare and lead retail partner business reviews — performance, program results, and forward plan
  • Own recurring retail partner marketing updates so partner-facing content never goes stale
  • Build the evergreen and promotional campaign resource kits retail partners need to execute independently
  • Support retail partner onboarding and launch as the retail footprint grows
  • Partner closely with Field Leaders to ensure corporate programs and field execution stay connected
  • Own planograms, seasonal resets, and visual merchandising standards across owned and partner locations
  • Ensure planogram compliance and brand standards are upheld across all retail locations
  • Receive final production files and own downstream activities: print vendor management, spec accuracy, timelines, distribution, and install
  • Manage print and fixture vendors against deliverables, budgets, and deadlines
  • Own the retail asset library so every location has current, on-brand materials
  • Track and report on retail marketing KPIs including traffic, demos, conversion, and ROAS
  • Manage co-op and program budgets and joint planning with retail marketing counterparts
  • Conduct competitive landscape analysis and provide actionable recommendations to leadership
  • Manage agency relationships and hold external partners accountable to deliverables and performance benchmarks

Qualifications

  • 5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role
  • Demonstrated success developing and executing retail marketing programs at scale
  • Experience across both owned retail and partner retail channels
  • A builder: created a program, a process, or a communications function that did not exist before you
  • Exceptional written communication
  • Hands-on print production and vendor management
  • Planogram and visual merchandising fluency across multiple store formats
  • Experience managing partner relationships and co-op or program budgets
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
  • Comfortable presenting to senior internal and partner stakeholders
  • Proficiency in marketing analytics tools (e.g. Google Analytics, Salesforce)
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred

Skills

Required:Retail marketing strategyChannel planningCommunications build-outVendor management & print productionPlanogram & visual merchandising

Benefits

  • health insurance
  • retirement savings benefits
  • life insurance and disability benefits
  • flexible paid time off
  • parental leave
  • other additional benefits
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Tonal

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