Senior Manager, Consumer Marketing

Remote$129.5k - $152kFull-timePosted 1w ago

About the role

Senior individual contributor role owning consumer subscription growth for One Pass Select, managing the full consumer conversion journey from eligible member to enrolled subscriber to retained subscriber, and building the conversion engine across paid media, promotions, analytics, and partnerships.

Responsibilities

Own consumer paid media strategy and budget across acquisition, retention and promotion, including the channel mix and performance accountability
Own promotional strategy including the annual promotion calendar, measurement of offer effectiveness and mechanics of new promotion setup
Own acquisition, retention and consumer engagement strategy across paid, lifecycle and owned channels
Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates and subscriber retention
Build and run a structured test-and-learn roadmap, translating results into media, offer and creative decisions
Own the reseller and channel-partner path to a One Pass subscription, partnering with business development on co-marketing and conversion
Direct performance creative development against the brand standard set by Product Marketing, ensuring consistency across the consumer experience
Partner with Marketing Operations on campaign execution, martech, lifecycle journeys and measurement infrastructure
Partner with Product, Digital and Customer Experience teams to prioritize website and digital experience enhancements based on customer behavior, business needs, and performance insights.

Qualifications

8+ years of consumer marketing experience in direct-to-consumer, retail, e-commerce or subscription businesses
Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase — not just engage or click
Hands-on fluency in paid media, including paid social and paid search, with the ability to set strategy and direct an agency to it
Experience designing and executing promotion and offer strategy, including pricing-offer mechanics
Strong analytical capability with command of CPA, ROAS, LTV, funnel conversion and retention metrics, and the ability to translate data into action
Proven experience building programs from the ground up in a fast-moving environment
Bachelor’s degree or equivalent practical experience

Skills

Required:Consumer marketingPaid media (social and search)Promotion and offer strategyAnalytics and measurement

Last updated Oct 21, 2026. Interested? Apply on the company site.

About One Pass Solutions

The Comprehensive Fitness & Wellness Platform

Designed for employers and Medicare plans, One Pass offers a flexible wellness membership with gyms, studios, and digital tools to support whole-person health.

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