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Growth Lead

Orthogonal· Operations
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Hybrid (San Francisco, CA)Full-timePosted 1w ago

About the role

Go-to-Market Lead focused on accelerating revenue growth, driving demand generation, and optimizing the full sales and marketing funnel for Orthogonal.

Responsibilities

  • GTM Strategy: Collaborate with Founders to develop, implement, and refine GTM strategies to hit revenue targets
  • Demand Generation: Build multi-channel demand generation campaigns to drive awareness, engagement, and lead generation
  • Experimentation (“Growth Hack”): Design, implement, and analyze A/B tests and other experiments to optimize each stage of the GTM funnel and improve conversion rates; identify bottlenecks and address them
  • Market Research and Analysis: Conduct market research to identify target audiences, market trends, and competitive landscape; analyze data to inform decisions
  • Performance Measurement: Track and analyze the performance of go-to-market and demand generation initiatives; optimize strategies
  • Project Management: Manage multiple projects simultaneously and coordinate with teams to meet deadlines

Qualifications

  • 5+ years of experience in GTM, demand generation, strategy & operations, or management consulting
  • Background in startups or fast-paced product environment
  • Knowledge of go-to-market best practices, demand generation tactics, and current market trends
  • Experience developing and executing successful demand generation campaigns
  • Proficiency in market research, data analysis, and lead generation techniques
  • Adept at quickly learning and adopting new technologies (sales and marketing automation tools and platforms)
  • Bias toward ownership, curiosity, and delivering simple solutions to complex problems
  • Based in SF or willing to relocate
  • Value autonomy over process

Skills

Required:GTM strategyDemand generationA/B testing & experimentationMarket research & data analysis
Nice to have:Project management

Benefits

  • Generous equity grant vested over 4 years
  • Flexible work schedule and open vacation policy
  • Access to medical, dental, and vision plans
  • Wellness and commute stipends
  • All the tools you need (laptop, monitor, etc.)
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Orthogonal

Agentic Payments for APIs

APIs weren't built for agents. Orthogonal fixes that. We enable agentic payments so any agent can instantly discover, access, and pay for hundreds of APIs. No subscriptions, no sales calls, just pay per use. API providers list once and get paid every time an agent calls their API.

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