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Director, Proprietary Events

AMD· Sales / Marketing
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Santa Clara, CA, Austin, TX$188.9k - $283.3kFull-timePosted 1w ago

About the role

Strategic leader responsible for AMD's proprietary events portfolio, including Advancing AI, AMD's global flagship conference, and related regional, developer, executive/internal, and strategic BU events. Leads strategy, planning, execution, and performance across the portfolio, partners with cross-functional teams, and develops a high-performing portfolio leadership team.

Responsibilities

  • Proprietary Portfolio Strategy: Own the strategy, evolution, and performance of AMD’s proprietary event portfolio, ensuring investments align to enterprise priorities, audience needs, and business objectives.
  • Advancing AI Event Ownership: Own Advancing AI as AMD’s global flagship conference, from annual event strategy and planning through delivery and measurement. Define objectives, target audiences, program strategy, experience direction, investment requirements, and success measures. Lead cross-functional teams and agency partners to deliver the event in partnership with Global Event Operations and other AMD stakeholders.
  • Portfolio Leadership: Lead the three portfolio owners responsible for Regional AAI and Developer Events, Executive and Internal Events, and Strategic Business Unit Events. Directly own the global Advancing AI event within this portfolio.
  • Portfolio Planning & Prioritization: Evaluate investments across proprietary portfolios and recommend where AMD should invest, expand, consolidate, reposition, or exit programs.
  • Audience & Experience Strategy: Ensure each portfolio has clearly defined priority audiences, objectives, value propositions, and experience strategies.
  • Business Alignment: Partner with Business Units, Sales, Marketing, Regional Marketing, Communications, Developer Relations, and executive stakeholders to translate business priorities into event strategies.
  • Portfolio Integration: Identify opportunities to connect audiences and programs across AAI, regional events, developer programs, executive engagement, internal events, and Business Unit portfolios.
  • Investment Management: Develop investment recommendations, resource strategies, and annual portfolio plans in partnership with Global Event Marketing leadership and Business Operations.
  • Performance & Optimization: Establish portfolio-level success measures and use performance data, audience insights, and business outcomes to guide future investments.
  • Cross-Functional Leadership: Partner with Event Marketing, Strategic Partnerships & Sponsorships, Global Event Operations, and other cross-functional teams to translate portfolio strategies into integrated event programs.
  • Team Leadership: Lead, coach, and develop a high-performing team of strategic portfolio leaders.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field preferred.

Skills

Required:Proprietary portfolio strategyAdvancing AI ownershipPortfolio leadershipInvestment managementAudience & experience strategyCross-functional leadershipCommunication and stakeholder management
Last updated Oct 15, 2026. Interested? Apply on the company site.
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