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Sr. Industry Event Manager

AMD· Sales / Marketing
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Hybrid (Santa Clara, CA), Hybrid (Austin, TX)$158kFull-timePosted 1w ago

About the role

Senior Industry & Partner Events Manager at AMD responsible for strategy, planning, and end-to-end delivery of AMD's complex industry and partner-hosted events, coordinating across multiple stakeholders and partners while leading large cross-functional teams.

Responsibilities

  • Own the strategy, investment, integrated planning, and end-to-end delivery of AMD's most complex and strategically significant assigned industry events and partner-hosted events, including flagship conferences run by OEM, cloud, ISV, and ecosystem partners.
  • Establish clear objectives, priority audiences, participation strategies, scope, investment, and measures of success aligned to AMD's Industry Events portfolio strategy and joint partner go-to-market priorities.
  • Determine the appropriate mix of sponsorship, exhibits, speaking opportunities, customer engagement and executive engagement, partner activations, co-funded programs, demos, meetings, hospitality, and other investments based on business priorities and audience opportunity.
  • Partner closely with Partner Marketing, Channel, and Business Unit partner teams to align event participation with joint business plans, partner priorities, and co-marketing commitments.
  • Coordinate joint keynote appearances, co-presented sessions, shared demos, and executive engagement with partner event and marketing teams, balancing AMD visibility with partner brand, messaging, and approval requirements.
  • Design and manage centrally owned frameworks for partner roadshows and recurring partner event series, including playbooks, templates, activation kits, approved content, messaging and demo packages, budget models, and measurement standards; define roles, approval paths, and service levels with regions and partners, and enable local teams to execute consistently and efficiently.
  • Develop and manage strategic relationships with event organizers and partner event teams, identifying opportunities to strengthen AMD's positioning, participation, speaking presence, and overall value from priority platforms.
  • Develop and manage significant event budgets, forecasts, scopes, and investment trade-offs, including sponsorship packages, co-funded activations, and joint investments with partners.
  • Lead large cross-functional teams through influence, spanning multiple internal groups and provide senior leadership to agencies, venues, and suppliers with clear accountability and delivery expectations.
  • Serve as a senior Event Marketing advisor to Business Units, Marketing, and Partner Marketing leaders, and to executive stakeholders at AMD and partner organizations, providing recommendations on strategy, investment, readiness, risks, and trade-offs.
  • Evaluate performance against event objectives, including pipeline influence and joint customer engagement, and aggregate results to refine programs and guide future participation and investment.
  • Bring insights from assigned programs into the broader Industry Events portfolio, including recommendations on prioritization, consolidation, or exit of events.
  • Provide program-level leadership, coaching, and mentorship to Industry Events Managers and Coordinators.

Qualifications

  • Extensive progressive experience in industry events, event marketing, experiential marketing, integrated marketing, partner marketing, or related disciplines.
  • Experience owning strategy and end-to-end delivery for major global industry events, conferences, trade shows, or partner-hosted events with complex multi-Unit and senior stakeholder involvement.
  • Strong understanding of third-party event platforms, sponsorships, and partner activations.
  • Experience with partner marketing teams or partner organizations translating joint business plans into event strategy, including MDF, joint investments, and cross-brand messaging.
  • Experience building scalable event programs (roadshows, multi-market series) with playbooks and operating models for central ownership with local execution.
  • Experience managing significant event budgets and performing investment/scope trade-offs.
  • Strong relationships and negotiation experience with event organizers, partners, agencies, venues, and external partners.
  • Ability to operate autonomously, lead large cross-functional teams through influence, and advise senior stakeholders.
  • Strong strategic thinking, financial acumen, communication, organizational, and problem-solving skills.
  • Experience in technology, semiconductor, AI, enterprise, developer, or related B2B industries preferred.
  • Willingness to travel globally and work flexible hours including evenings and weekends as required.

Skills

Required:Event strategy and planningBudget managementCross-functional leadership

Benefits

  • AMD benefits at a glance
Last updated Oct 15, 2026. Interested? Apply on the company site.
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