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Sr. Director, Developer Integrated Marketing

AMD· Sales / Marketing
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Hybrid (Austin, TX)$216kFull-timePosted 1w ago

About the role

Senior leadership role to drive global marketing strategy and programs that acquire, activate, educate and engage developers across AMD’s AI ecosystem, translating technology priorities into developer-first campaigns and experiences.

Responsibilities

  • Own AMD’s global Developer Integrated Marketing strategy, translating company, AI, software and product priorities into a unified developer marketing plan.
  • Lead the integrated developer journey across acquisition, activation, education, community and ecosystem engagement, with a focus on accelerating AMD AI platform adoption.
  • Build an integrated operating model across campaigns, editorial, events, education, social, community, paid, earned and ecosystem marketing, ensuring programs operate as one connected engine.
  • Build and scale programs that create meaningful hands-on developer experiences across AMD technologies (e.g., AI Dev Days, hackathons, developer cloud experiences, workshops).
  • Drive global developer acquisition and lifecycle marketing across priority segments and markets.
  • Partner with Developer Relations and engineering to connect technical enablement with scalable marketing programs.
  • Scale AMD’s developer education and enablement ecosystem through programs like AI Academy, learning experiences, certifications, playbooks and technical content.
  • Lead Integrated Editorial for Developer Marketing and coordinate across multiple teams to ensure credible, targeted content.
  • Develop an audience-first content and editorial strategy across AMD.com, social, video, earned, paid and emerging channels.
  • Develop programs with ecosystem partners, open-source communities, startups, universities and developer influencers.
  • Lead AMD’s developer events marketing strategy with global and regional activations aligned to audience and business objectives.
  • Oversee third-party agency ecosystem, including strategy, scope of work, budget, performance and integration with marketing investment.
  • Establish measurement across the developer journey and optimize investments using data.
  • Lead annual and long-range planning for Developer Integrated Marketing, including capability and investment priorities.
  • Build and lead a high-performing global team across campaigns, events, editorial, content, social, digital, paid media and ecosystem programs.
  • Develop leaders, define ownership, accountability and scalable execution across the organization.
  • Serve as a senior marketing partner across AMD with executives and leaders in Marketing, AI, Developer Relations, Engineering, Product and regional teams.
  • Champion a developer-first perspective and translate insights into strategy, launches and experiences.

Qualifications

  • Significant senior leadership experience in developer marketing, technology marketing, integrated marketing, developer relations or closely related field.
  • Experience building and leading global, multi-disciplinary marketing teams.
  • Deep understanding of developer audiences, ecosystems and how they discover, learn and adopt technology platforms.
  • Strong understanding of AI and modern software ecosystems; experience marketing AI infrastructure, developer platforms, cloud services, semiconductors or other highly technical products preferred.
  • Ability to build integrated global marketing strategies spanning digital, content, lifecycle, paid media, events, community, social, education and ecosystem partnerships.
  • Experience leading integrated editorial and content operations for technical/developer audiences.
  • Experience creating developer programs that drive measurable activation, usage or platform adoption.
  • Strong analytical orientation with KPIs, measurement frameworks and investment models tied to outcomes.
  • Experience managing external agencies with budget management and performance accountability.
  • Ability to collaborate across engineering, product, Developer Relations, sales, communications and marketing.
  • Experience with developer communities, open-source, startups, universities, AI frameworks, cloud providers or technology partners is highly desirable.
  • Strong executive communication and influencing skills for global alignment.
  • Ability to operate in fast-moving environments, prioritize aggressively and translate strategy into execution.
  • Experience using AI and marketing technologies to improve audience insight, content creation, developer experience, measurement and productivity.
  • Track record of attracting, developing and retaining high-performing teams.

Skills

Required:Developer marketing leadershipCross-functional leadership

Benefits

  • Benefits offered are described: AMD benefits at a glance.
Last updated Oct 15, 2026. Interested? Apply on the company site.
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