← All roles

Senior Product Line Manager – Custom FPGA & Adaptive SoC Products

AMD· General Management/ Administration/ Support
Apply on company site
Hybrid (San Jose, California)$188k - $282kFull-timePosted 1w ago

About the role

Senior Product Line Manager responsible for strategy, business, and product line ownership of custom FPGA and Adaptive SoC products across multiple markets, including data center, communications, automotive, industrial, and aerospace.

Responsibilities

  • Develop and execute a cohesive and actionable product line strategy for custom Adaptive SoC products.
  • Manage all aspects of new product introduction, collaborating with internal stakeholders and interfacing directly with customers and sales teams worldwide.
  • Support Sales and Segment Marketing teams in custom Adaptive SoC opportunity pursuits; present and demonstrate product capabilities, value propositions, and solutions to customers and field teams.
  • Advocate for customers to ensure issues are addressed in a timely, thorough, and professional manner; manage customer expectations on deliverables and schedules.
  • Demonstrate mastery of data-driven decision processes and balance competing priorities to achieve business objectives.
  • Leverage understanding of embedded processing systems, operating systems, and system requirements to guide product development and customer engagement; stay informed on ML/AI advancements to inform strategy.
  • Collaborate with engineering, marketing, and operations to align and execute product strategy; lead and hold self and team accountable.

Qualifications

  • Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical field is required.
  • Master’s degree in a technical discipline or MBA is a plus.
  • Strong experience in FPGAs, ASICs, or product management within the semiconductor or related industries (preferred).
  • Proven track record of bringing new technologies or business models to market and driving adoption (preferred).
  • Strong customer empathy and ability to identify customer needs and design practices (preferred).
  • Familiarity with CPUs, GPUs, SoCs, ASICs and/or FPGAs is a plus (preferred).
  • Ability to achieve challenging revenue, design win, and market share targets (preferred).

Skills

Required:Product strategyNew product introductionCustomer engagementCross-functional leadershipData-driven decision making

Benefits

  • Benefits offered are described: AMD benefits at a glance.
Last updated Oct 22, 2026. Interested? Apply on the company site.
AMD logo

About AMD

together we advance_AI

AMD delivers leadership high-performance and adaptive computing solutions to advance data center AI, AI PCs, intelligent edge devices, gaming, & beyond.

AIData CenterHigh-Performance ComputingGamingEdge Devices

More open roles at AMD