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Director, Industry Events

AMD· Sales / Marketing
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Santa Clara, CA, Hybrid (Austin, TX)$188.9k - $283.3kFull-timePosted 1w ago

About the role

Strategic leader responsible for AMD's global industry and partner event strategy, portfolio planning, and end-to-end delivery across priority third-party and partner-hosted events. Leads a team and collaborates with multiple functions to maximize business impact from industry and partner events.

Responsibilities

  • Industry & Partner Event Strategy: Define and lead AMD's global industry and partner event strategy, establishing the role that priority third-party and partner-hosted events play within the overall Event Marketing portfolio.
  • Portfolio Planning & Prioritization: Evaluate industry and partner event investments and recommend where AMD should invest, increase or reduce participation, consolidate activities, or exit based on enterprise relevance, audience opportunity, business and partner priorities, and performance.
  • Integrated AMD Presence: Bring together enterprise, Business Unit, regional, customer, developer, partner marketing, and communications priorities into cohesive AMD strategies for the most significant industry and partner moments.
  • Business Unit Alignment: Partner closely with Business Units to align event investments and reduce fragmented or duplicative participation while ensuring critical business needs are represented.
  • Partner Marketing Alignment: Partner with Partner Marketing and Channel leaders to align partner event participation with joint business plans, co-marketing commitments, and ecosystem priorities.
  • Operating Model & Scalable Programs: Establish the operating model for industry and partner events, including intake, prioritization, approvals, and the division of ownership between central and regional teams; sponsor scalable frameworks for partner roadshows and recurring event series.
  • Standards & Frameworks: Set the objectives, audience priorities, participation models, and experience standards that guide strategy and delivery across the portfolio.
  • End-to-End Portfolio Delivery: Lead the organization responsible for translating strategies into annual programs and delivering AMD's presence across priority industry and partner events.
  • Industry, Organizer & Partner Relationships: Build executive-level relationships with event organizers and partner event teams to strengthen AMD's presence, positioning, speaking opportunities, and overall value from priority platforms.
  • Investment Management: Own portfolio planning, budgets, forecasting, and investment recommendations, including sponsorships, co-funded programs, and partner co-investment programs, including MDF and co-marketing funds.
  • Executive & Business Partnership: Serve as a senior advisor to Business Unit, Marketing, and Partner Marketing leaders on industry and partner event strategy, investment decisions, risks, and trade-offs, and prepare recommendations and updates for executive review.
  • Cross-Functional Leadership: Partner with Event Marketing, Content & Programming, Demo Experiences, Event Technology Operations, Global Event Operations, Communications, Developer Relations, Sales, regions, and other teams to bring industry and partner programs to life.
  • Performance & Optimization: Establish objectives and success measures across the portfolio, including shared measures with partners, and use performance insights to inform future participation and investment.
  • Team Leadership: Lead, develop, and grow a team of Senior Industry & Partner Events Managers, Industry Events Managers, and Coordinators, including hiring, coaching, and building a high-performing team.

Qualifications

  • Extensive progressive experience leading global industry events, partner events, experiential marketing, sponsorship, integrated marketing, or related portfolios
  • Extensive experience developing and delivering strategies for major global technology or industry conferences and partner-hosted events
  • Demonstrated ability to bring multiple Business Unit and partner priorities together into cohesive enterprise programs
  • Strong understanding of third-party event ecosystems, sponsorship models, co-marketing and MDF structures, event organizer relationships, and industry platforms
  • Experience designing operating models and scalable programs, such as roadshows or multi-market event series, that enable central ownership with local execution
  • Strong financial acumen with experience managing significant event, sponsorship, and co-investment portfolios
  • Demonstrated ability to influence and advise senior executives across highly matrixed global organizations and partner ecosystems
  • Strong negotiation, communication, and relationship management skills
  • Demonstrated people leadership and talent development experience, including leading senior individual contributors and managers
  • Experience within technology, semiconductor, AI, enterprise, developer, or related B2B industries preferred
  • Willingness to travel globally and work flexible hours, including evenings and weekends, as required
  • Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field preferred

Skills

Required:Strategic thinking and planningCross-functional leadershipBudgeting and financial management

Benefits

  • AMD benefits at a glance
Last updated Oct 22, 2026. Interested? Apply on the company site.
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