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iCloud Central Marketing Strategist

Apple· Marketing
Apply on company site
Hybrid (Culver City, CA)$142.6k - $215kFull-timePosted 1w ago

About the role

Marketing Strategist to drive acquisition, engagement, and retention for iCloud+, including growing the value of iCloud+ as a bundled offering and partnering across Apple services on integrated growth initiatives.

Responsibilities

  • Lead acquisition, engagement, and retention strategies for iCloud+.
  • Grow awareness and adoption of iCloud+ as a bundled offering.
  • Partner with media services teams on integrated campaigns and cross-service initiatives.
  • Develop and optimize customer journeys using insights, experimentation, and performance data.
  • Translate business and customer needs into clear requirements and implementation plans.
  • Support launches of new features, partnerships, bundle benefits, and lifecycle programs.
  • Partner with international teams to scale programs and support market-specific strategies.

Qualifications

  • 5–10 years of experience in growth marketing, lifecycle marketing, customer engagement, or related roles.
  • Experience developing and optimizing customer-facing programs, services, or marketing initiatives to drive acquisition, engagement, retention, or monetization.
  • Experience using customer insights, behavioral data, and performance metrics to inform strategy, identify opportunities, and improve business outcomes.
  • Experience with experimentation, performance measurement, and continuous optimization of customer journeys or marketing programs.
  • Demonstrated ability to lead complex, cross-functional initiatives and influence stakeholders across marketing, product, engineering, analytics, and other partner teams.
  • Experience working closely with product and technical teams to translate business objectives and customer needs into actionable requirements and implementation plans.
  • Experience leading global initiatives and adapting programs to support market-specific needs and priorities.
  • Strong analytical, problem-solving, communication, and stakeholder management skills.
  • Ability to balance strategic planning with hands-on execution in a dynamic, cross-functional environment.
  • Experience in subscription, digital services, SaaS, or bundled offerings.
  • Experience with cross-product or cross-service growth initiatives.
  • Experience developing integrated campaigns and customer journeys.

Skills

Required:growth marketingcustomer insights and data-driven decision makingexperimentation and optimizationcross-functional leadership

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments and relocation eligibility
  • Apple shareholder participation through stock programs
Last updated Oct 16, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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