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Field Marketing Manager

Apple· Sales and Business Development
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Hybrid (Milan)€104.3k - €156.4kfull-timePosted 1w ago

About the role

Apple’s Sales organisation drives revenue to fuel product and service development, focusing on growing Apple’s B2B business through channel resellers, partners and carriers. The role designs and executes channel marketing initiatives and sales programs for SMB and enterprise customers, collaborating across internal teams and with external partners to scale business and adoption of the Apple ecosystem.

Responsibilities

  • Experience leading Channel Marketing initiatives; or similar experience having managed programs or projects for businesses, that balanced delivering on short-term goals, while creating sustainable value for customer, reseller and partner demand for the future.
  • Develop programs and strategies to enable businesses to transform how they work, build relationships, develop partner capabilities and programs—at all levels from tactical to strategic.
  • Design and execute Marketing Programs to drive awareness of Apple’s value proposition for SMB and enterprise customers – focusing on demand generation, communications, digital marketing and events.
  • Collaborate with Apple teammates and strategic partners to identify joint demand generation opportunities, align marketing activities and foster customer relationships.
  • Lead partner and industry event plans that deliver unique Apple customer experiences.
  • Curate and communicate Enterprise marketing content and collateral for resellers and carriers.

Qualifications

  • Experience leading Channel Marketing initiatives; or similar experience having managed programs or projects for businesses, that balanced delivering on short-term goals, while creating sustainable value for customer, reseller and partner demand for the future.
  • You understand there are many moving parts in an organisation. Navigating the interdependencies within Apple is needed for success. Understanding how business financials work, and strategies for sustaining profitable growth, are key to staying ahead of the competition. You analyse the market and think beyond the short-term.
  • Apple doesn’t cut corners, in products or in business. You bring the highest level of integrity, honesty, and accountability in all that you do, every single day. You are a trusted advisor who does what you say you’ll do – and always does what’s best for Apple.
  • Customer, partner and team relationships
  • You see the world through the eyes of the customer by deeply understanding their business needs, challenges, and concerns. You obsess over how they experience our products and services. You not only meet our customers’ expectations, but you exceed them.
  • Customer and partner needs can often be unique – but, you’re quick on your feet and connect and influence the right people both inside and outside of Apple. As a go to person with leadership, you are trusted and comfortable in tough situations. You can settle disputes, negotiations and own the hard calls with minimal noise.
  • You know yourself – you have strengths, weaknesses and opportunities - but you also know the people around you and are open to their feedback.

Skills

Required:Channel MarketingStrategic PlanningCustomer & Partner Relationship Management
Nice to have:Negotiation & Conflict Resolution

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products
  • reimbursement for certain educational expenses including tuition
  • access to Apple benefits portal
Last updated Oct 16, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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