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Customer Insights Analyst — Apple Retail Online

Apple· Sales and Business Development
Apply on company site
Cupertino, CA$175.5k - $263.8kfull-timePosted 1w ago

About the role

CLM Analyst supports Customer Insights and Lifecycle Marketing analysis for the marketing organization, translating customer journey and campaign performance data into actionable insights. Partners with Marketing, Decision Automation, and Database Marketing to build AI-assisted tools and rigorous test designs, supporting end-to-end CLM analytics and reporting for Apple’s Retail Online team.

Responsibilities

  • Support Customer Insights & CLM Analysis — Assist in leading day-to-day customer insights and CLM performance analysis for marketing stakeholders, surfacing trends in customer journey and lifecycle engagement.
  • Contribute to Test Design & Measurement — Support the design and measurement of A/B tests across audience segmentation, creative, and timing, helping define hypotheses, success metrics, and readouts.
  • Triangulate Cross-Functional Data — Pull together data from multiple sources and teams (marketing, analytics, engineering) into unified, digestible insights for the CLM team.
  • Build AI-Assisted Analytics Tools — Develop and iterate on applications and AI-assisted solutions (dashboards, automated summaries, lightweight models) that improve visibility into CLM performance and customer journey health.
  • Partner Cross-Functionally — Work closely with Marketing, Decision Automation and Product Marketing partners to understand business questions and translate them into analysis plans.
  • Communicate Insights Clearly — Present findings and recommendations in a clear, concise format that non-technical stakeholders can act on.

Qualifications

  • Years of Experience — 4 years in marketing analytics, customer insights, CLM, or a related data/analytics role, with demonstrated exposure to campaign or lifecycle marketing data.
  • SQL & Python Proficiency — Working proficiency in SQL and Python for querying, cleaning, and analyzing large datasets, with the ability to translate business questions into repeatable analytical workflows.
  • Proficiency in applying ML techniques to marketing and customer datasets to derive deeper insights around customer segmentation, churn and retention prediction
  • Data Visualization & Tooling — Practical experience building dashboards and reports in Tableau (or similar BI tools), and familiarity with cloud data warehouse environments such as Snowflake.
  • Experimentation Fundamentals — Foundational understanding of A/B testing and statistical concepts (sample size, significance, variance), with hands-on experience supporting or analyzing test results.
  • Analytical Problem-Solving — Ability to synthesize data from multiple sources to identify patterns, evaluate marketing performance, and surface actionable recommendations.
  • Communication Skills — Strong written and verbal communication skills, with the ability to translate technical findings into clear, business-relevant insights for cross-functional partners.
  • Collaborative Mindset — Comfort working cross-functionally with Marketing, Analytics, and Engineering teams in a fast-paced, evolving environment, with curiosity toward AI-assisted analytics tools and methods.

Skills

Required:SQLPythonData Visualization (Tableau or similar)A/B TestingCommunication
Nice to have:Machine Learning techniques applied to marketing dataSnowflake

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses
  • discretionary bonuses or commission payments (possible)
  • relocation (possible)
  • Apple Employee Stock Purchase Plan participation
  • discretionary employee stock programs
Last updated Oct 16, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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