Senior Marketing Manager, EMEA
Full-timePosted 5d ago
About the role
Senior Manager, EMEA Marketing responsible for owning regional marketing strategy, plans and pipeline contribution for the EMEA region, focusing on field events, campaigns and webinars, and aligning with Sales, Partnerships and global Marketing.
Responsibilities
- Own the EMEA marketing plan, budget and pipeline targets, and agree priorities by country and segment with regional Sales leadership.
- Lead the field events program across EMEA, including owned events, roadshows, executive dinners and sponsored industry and developer conferences, from strategy through to on-site execution.
- Run the webinar and virtual events program, with local-language and time-zone relevant content, speakers and follow-up.
- Build integrated campaigns with Demand Generation, Content and Product Marketing, with clear targets for registrations, meetings booked and pipeline influenced.
- Work with Developer Marketing and Product on platform events such as workshops, hackathons and meetups, and turn developer engagement into sales-ready accounts.
- Define the handoff from product-led signals to Sales and Partnerships, including lead routing, follow-up plays and shared reporting.
- Build relationships with regional partners, agencies and event organisers, and manage vendors and contracts.
- Report on cost per outcome, conversion and ROI to Marketing and Sales leadership, and adjust the plan using the data.
Qualifications
- 3-5 years in B2B marketing, with significant experience in field marketing, events and campaigns, including recent regional or EMEA leadership.
- Experience marketing a platform, developer or technical product, and an understanding of how a PLG motion transitions to a sales-led model.
- A record of owning a regional marketing plan and budget and meeting pipeline targets, with results you can quantify.
- Strong working knowledge of EMEA markets, including cultural, language and regulatory differences (for example GDPR) that shape programs.
- Experience managing people, agencies and vendors, and building a team culture that is collaborative and accountable.
- Close partnership with Sales leadership on lead quality, routing and attribution, using tools such as Salesforce and a marketing automation platform.
- Clear, collaborative communication with technical audiences and senior executives.
- Willingness to travel for in person events
Benefits
- Participation in the company’s employee share options plan
- Tenure-Based PTO: 25 holidays plus incremental days up to 32
- Flexible working from home policy
- Work from outside of the UK for up to 6 months each year
- TELUS Health EAP 24/7
- Enhanced parental leave
- Bike2Work scheme
- Annual learning and development allowance
- WFH one-off allowance at joining
- Company-funded fertility and family-forming programmes
- Menopause care programme with Maven
- Private healthcare and dental cover, gym discounts, mental health programs
- Sabbatical Program: 5-week paid sabbatical after 5 years
Last updated Oct 21, 2026. Interested? Apply on the company site.
About PolyAI
The Agentic Dialog Platform
PolyAI is the enterprise platform where dialog agents get built, run, adapt, and iterate in real time. Now open to enterprise builders.
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