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Growth Lead - Japan

Spotify· Business Team
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Hybrid (Tokyo)PermanentPosted 5d ago

About the role

Lead Spotify's growth strategy in Japan to drive Premium subscriber acquisition, conversion, retention and revenue, partnering across Marketing, Product, Data and Commercial teams and developing leadership responsibilities over time.

Responsibilities

  • Lead Spotify's growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention and revenue performance.
  • Own and deliver the Premium growth plan, identifying opportunities across the customer journey and translating them into measurable business outcomes.
  • Work closely with Marketing, Music and Partnerships leadership to shape growth priorities based on consumer insights, market trends and competitive dynamics.
  • Partner with our Partnerships team to unlock subscriber growth through telecommunications, device, payment and content partners.
  • Design and run experiments across paid, owned and in-app channels, using data and clear success metrics to improve conversion and retention.
  • Develop CRM and lifecycle marketing strategies across email, push notifications and in-app messaging, creating relevant experiences that engage and retain listeners.
  • Collaborate with Product, Data Science, Payments and Finance teams to build business cases, evaluate performance and identify scalable growth opportunities.
  • Lead and develop a team member, share learnings with regional Growth teams and explore how AI-powered tools can improve decision-making and execution.

Qualifications

  • Experience driving growth in a digital consumer business (e.g., streaming, entertainment, e-commerce or consumer technology).
  • Track record of owning subscriber or commercial growth targets and understanding acquisition, conversion and retention dynamics.
  • Experience in digital marketing, CRM and lifecycle campaigns with ability to translate insights into action.
  • Comfortable using data, analytics tools and experimentation to inform decisions; familiarity with SQL is a plus.
  • Understanding of subscription business economics including LTV, CAC and gross margin.
  • Analytical thinking paired with creative marketing instincts and strong understanding of Japanese consumer behavior and culture.
  • Ability to collaborate Across functions, influence stakeholders and own initiatives in a fast-moving environment.
  • Interest in developing others and leveraging AI to improve work; fluent in Japanese and proficient in business English.

Skills

Required:Growth strategyCRM & lifecycle marketing

Benefits

  • Equal opportunity employer statement on inclusivity and accessibility; accommodations available during the interview process.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Spotify

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Spotify is a digital music service that gives you access to millions of songs.

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