Director, Brand Strategy
Hims & Hers· MARKETING
Remote$200k - $230kFull-timePosted 5d ago
About the role
Director of Brand Strategy to drive the creative strategy for integrated brand campaigns across Hims & Hers, partnering with cross-functional teams, agencies, and vendors to inspire standout creative and achieve brand and business results.
Responsibilities
- Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands
- Drive the development of channel strategies/briefs for our integrated brand campaigns, and provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during the time of launch
- Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand-forward experiences with our brand
- Work closely with cross-functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives
Qualifications
- 10 - 15 years of experience in creative and brand strategy
- Proven track record of building and scaling brands through creative storytelling
- Strong understanding of channel best practices across online and offline consumer touchpoints
- Ideally, a mix of brand-side and agency/in-house experience
- Ideally, healthcare/wellness / D2C brand experience
- Deep expertise partnering with market research teams to glean powerful insights
- Comfort navigating fast-paced, high-growth environments with shifting priorities
- Exceptional storytelling, communication, and stakeholder management skills
Skills
Required:Brand strategyChannel strategyStakeholder management
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
Last updated Oct 21, 2026. Interested? Apply on the company site.
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