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Sr. Manager, Product Marketing

Hims & Hers· MARKETING
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Remote$150k - $165kFull-timePosted 4d ago

About the role

Senior Product Marketing Manager to drive go-to-market strategies, messaging, and cross-functional collaboration to optimize Hims & Hers offerings and drive product adoption. Temporary 6-month role.

Responsibilities

  • Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
  • Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
  • Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
  • Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
  • Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
  • Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
  • Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
  • Lead complex workstreams and/or product segments with minimal oversight
  • Own end-to-end work across multiple categories and product lines

Qualifications

  • 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
  • Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
  • Ability to drive experimentation focused on conversion and engagement
  • Analytical thinker with experience in data-driven marketing
  • Experience using insights and strategic thinking to influence stakeholders and the product roadmap
  • Proven track record of leading cross-functional teams
  • Team player who is accountable, proactive, and solution-oriented
  • Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
  • Experience driving complex projects in a fast-paced environment
  • Consumer product marketing experience is a strong plus
  • Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing/communications is a plus

Skills

Required:Voice of the customerCross-functional collaborationGo-to-market strategyPositioning and messagingExperimentationAnalytics / data-driven marketing

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • 401k benefits with employer matching contribution
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Hims & Hers

Company profileWebsite

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