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Category Manager, Australia - Sports

Whatnot· Operations
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Hybrid (Sydney, Australia / Melbourne, Australia)A$150k - A$200kFull-timePosted 4d ago

About the role

Whatnot’s Category Manager, Australia - Sports leads the development of the sports category in Australia, building seller communities, creating events and activations, and using data to drive growth. This is a founding team role in Australia focused on AFL, NRL, basketball, NFL, soccer and sports cards, with a remote-first, hub-based setup.

Responsibilities

  • Build relationships with influencers, planning and executing activations to bring their audiences onto Whatnot
  • Organize and execute on-app and in-person events connected to products, moments, and fandoms in the category
  • Develop a robust pipeline of sellers, including resellers, influencers, and shops
  • Identify and onboard high-potential sellers and manage ongoing relationships and day-to-day communications
  • Advise sellers on ways to grow their businesses on Whatnot and cultivate the next generation of top Australian sellers
  • Stay close to sellers and buyers to gather user insights and relay them to the product team
  • Analyze and leverage data to develop actionable strategies, measure impact, and drive category growth in Australia
  • Jump in to ramp up quickly and independently drive strategic projects within the category and partnerships
  • Turn research and data into actionable plans and opportunities
  • Leverage expertise in creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles) to inform strategy

Qualifications

  • 4+ years of experience in fast-paced, client-facing roles in environments such as Strategy Consulting, Private Equity, or partnerships at a fast-paced tech company
  • Experience in a business development or partner-facing role
  • Interest in sports and deep knowledge of the category
  • Experience building and executing a pipeline of targets
  • Scrappy and flexible to work in a startup with limited guidance and quick pivots
  • Strategic and creative thinker who can translate research and data into plans
  • Passion for creator communities and/or expertise in Whatnot product categories
  • Experience at a high-growth startup, marketplace, or creator-focused platform a plus
  • Proficiency in SQL a plus
  • Experience buying and selling in online marketplaces a plus

Skills

Required:Relationship building with influencers and sellersEvent planning and activation executionPipeline development and seller onboardingData-driven strategy and analytics
Nice to have:SQLMarketplace familiarity

Benefits

  • Generous Holiday and Time off Policy
  • Comprehensive Health Insurance for you and your dependents
  • Work From Home Support
  • Care benefits
  • Superannuation contributions in line with local requirements
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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