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Growth Lead

Wahed· Marketing
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Hybrid (Kuala Lumpur)Full-timePosted 4d ago

About the role

Growth Lead to drive customer acquisition, engagement, retention, and revenue growth through data-driven marketing campaigns across multiple channels in the fintech/financial services space.

Responsibilities

  • Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
  • Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and dynamic assets such as tools and simulators.
  • Strong understanding of web page and landing page creation, including wireframing, CMS development, and content deployment; front-end skills HTML/JavaScript are a strong plus.
  • Analyse customer behaviour and traffic data to marketing channels to develop end-to-end campaigns, create reports, and derive insights.
  • Leverage awareness, consideration, and conversion funnels; create content for each funnel; measure performance and optimise via A/B testing.
  • Deploy content across marketing channels (email, social media, SEO/SEM, content marketing, paid advertising) to maximise brand visibility and generate qualified leads.
  • Utilise growth frameworks like the AARRR model to develop and execute growth strategies across Acquisition, Activation, Retention, Referral and Revenue.

Qualifications

  • Proven experience as a Growth Hacker or similar role.
  • Strong knowledge of digital marketing strategies, techniques, and tools (SEO, SEM, email marketing, content marketing, social media, paid advertising).
  • Proficiency in marketing analytics and data-driven decision-making.
  • Experience with Google Analytics, Mixpanel or similar tools.
  • Solid understanding of CRO principles and best practices.
  • Excellent analytical skills with ability to interpret data and generate actionable insights.
  • Creative mindset with ability to develop innovative marketing ideas and campaigns.
  • Strong project management skills with ability to prioritise tasks and meet deadlines in a fast-paced environment.
  • Exceptional communication and interpersonal skills for cross-functional collaboration.
  • Knowledge of the financial industry (banking, investments, or fintech) is highly desirable.
  • Experience implementing growth strategies across multiple stages of the user lifecycle.

Skills

Required:Growth hackingDigital marketingMarketing analytics
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Wahed

Halal investing made simple

Wahed is an digital Halal investing platform that’s making investing in line with your values more accessible, easy and affordable to everyone.

investmentHalalfintechfinancial services
Company profileWebsite

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