Growth Product Manager (Acquisition Funnels)
RemoteFull-timePosted 4d ago
About the role
Growth Product Manager responsible for creating and optimizing acquisition funnels for a health and fitness app, with emphasis on subscription conversion, ARPU growth, and audience expansion. Combines data, experimentation, and user insight to design funnel and monetization improvements to reach millions of users.
Responsibilities
- Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition
- Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
- Develop deep funnel insight through analytics, user feedback, competitor research, and learning from our experiment history
- Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
- Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements
- Continuously translate experiment results into stronger follow-up hypotheses and next tests
- Manage users' expectations on their way to a healthier life and create a bridge between creative, funnel and product
- Create new, innovative funnel concepts that capture emerging health and fitness trends
Qualifications
- 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
- Strong experimentation expertise and understanding of A/B testing methods
- Solid UX and user research knowledge
- Strong analytical skills and comfort working with product data
- English proficiency B2+
Skills
Required:Hypothesis generationA/B testingAnalyticsUX / User Researchenglish
Last updated Oct 22, 2026. Interested? Apply on the company site.
About Welltech
Your healthy life starts with us
Welltech creates mobile apps that help millions of people worldwide stay active and improve their health 🌎 Find the one that suits you best!
healthfitnesswellnessmobile apps
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