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Growth Marketing Strategy Lead

Waymo· Marketing and Communications
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Hybrid (Los Angeles, California), Hybrid (Mountain View, California), Hybrid (San Francisco, California), Hybrid (New York City, New York)$249k - $307kFull-timePosted 5d ago

About the role

Lead growth marketing strategy and go-to-market efforts for Waymo in the US, focusing on product adoption, use case growth, market expansion, loyalty, and measurement-driven impact.

Responsibilities

  • Lead growth marketing strategy: Set the vision and strategic direction for a high-performing team focused on accelerating product adoption, use case growth, and market expansion through data-driven marketing strategies.
  • Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions, partnering closely with Product, Operations, and other Marketing teams to accelerate customer adoption.
  • Develop and scale product use cases: Partner with Product and cross-functional teams to identify opportunities for existing and emerging use cases, developing customer segmentation, growth strategies, and marketing plans that drive incremental trips and sustained usage.
  • Inform market growth strategies: Build a team with a deep understanding of market performance, customer behavior, and competitive dynamics to diagnose growth challenges, identify opportunities, and prioritize marketing initiatives that improve business outcomes.
  • Lead loyalty marketing strategy: Shape and evolve Waymo's loyalty marketing programs, developing strategies to increase customer engagement, frequency, and long-term retention.
  • Translate insights into business impact: Establish measurement frameworks and performance goals for growth marketing initiatives, leveraging data and experimentation to evaluate effectiveness, prioritize investments, and drive measurable business results.

Qualifications

  • 15+ years of experience in growth marketing, business strategy, product marketing, or related functions within consumer technology, including experience leading high-performing teams, setting strategic direction, and delivering measurable business outcomes.
  • Exceptional analytical and commercial judgment, with the ability to diagnose business performance, understand growth drivers and constraints, evaluate investment tradeoffs, and translate complex data into strategies that deliver measurable business impact.
  • Demonstrated success developing marketing strategies that drive product adoption and sustained growth, leveraging customer segmentation, behavioral insights, and a deep understanding of the levers that influence customer engagement.
  • Proven ability to influence and collaborate cross-functionally across Product, Operations, Finance, Analytics, and Marketing to align business priorities and execute complex initiatives.
  • Strong strategic leadership and communication skills, with the ability to navigate ambiguity, balance long-term strategy with near-term execution, and influence senior executives through clear, data-driven recommendations.

Skills

Required:Growth marketing strategyMarket launch & GTMProduct adoption & use case developmentCross-functional leadershipData-driven decision making

Benefits

  • Health and wellness benefits including medical, dental, and vision insurance; mental wellness support; gym membership.
  • Financial wellness including competitive compensation, bonus opportunities, equity, provident fund, and employee discounts.
  • Flexibility and time off including ability to work from another location for four weeks per year; on-site or hybrid options; remote working opportunities; paid time off, bereavement, sick, and parental leave.
  • Support for families including 26 weeks paid leave for birthing parents and 18 weeks paid leave for non-birthing parents.
  • Community and personal development opportunities including education reimbursement, mentorship, ERGs, volunteer time off.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Waymo

The World’s Most Experienced Driver

Waymo—formerly the Google self-driving car project—makes it safe and easy for people & things to get around with autonomous vehicles.

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