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Senior Product Marketing Manager, Infrastructure

Coinbase· Infrastructure Marketing
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Remote$170.8k - $200.9kFull-timePosted today

About the role

Senior Product Marketing Manager responsible for leading integrated marketing initiatives for Coinbase's infrastructure products, owning go-to-market strategy for key product areas, and driving programs to generate qualified pipeline in a fast-moving environment.

Responsibilities

  • Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
  • Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, with targeted messaging and campaigns.
  • Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
  • Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Qualifications

  • 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
  • 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
  • Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
  • Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Skills

Required:Go-to-market strategyContent marketingPartnership/co-marketing

Benefits

  • Medical Plan, Dental and Vision Plan with generous employee contributions
  • Health Savings Account with company contributions each pay period
  • Disability and Life Insurance
  • 401(k) plan with company match
  • Wellness Stipend
  • Mobile/Internet Reimbursement
  • Volunteer Time Off
  • Fertility Counseling and Benefits
  • Generous Time off/Leave Policy
  • The option of getting paid in digital currency
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Coinbase

Buy, sell, and manage cryptocurrencies.

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

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