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Campaign Creative Lead, Consumer

AMD· Sales / Marketing
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Hybrid (Austin, TX)$137.6k - $206.4kFull-timePosted 5d ago

About the role

Experienced creative leader to serve as the dedicated Creative Lead for AMD’s Consumer Client business, shaping ideas, stories, and creative systems across launches, campaigns, social, web, partnerships, and experiential to drive audience-first engagement and AMD brand integrity.

Responsibilities

  • Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment.
  • Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context.
  • Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution.
  • Partner with marketing leaders to strengthen briefs, clarify the audience opportunity, and establish the creative ambition and quality bar.
  • Develop and sell in creative concepts to marketing and business partners, clearly communicating the audience insight, strategic rationale, and creative opportunity.
  • Recommend integrated campaign and content architectures that connect launches, campaigns, and ongoing programs into a coherent Consumer Client creative ecosystem.
  • Develop audience-first ideas that translate product strategy and complex technologies into stories that drive engagement, memorability and discoverability.
  • Drive video- and motion-led storytelling across hero films, short-form content, social, product storytelling, retail, and supporting asset systems.
  • Build modular, multi-channel creative systems that adapt across paid, owned, earned, social, creator, retail, web, regional, and experiential touchpoints.
  • Lead agencies and production partners toward high standards of strategic thinking, originality, craft, consistency, and channel relevance.
  • Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, storyboarding, image and video development, adaptation, and versioning.
  • Define and uphold creative guardrails for AI-enabled output, ensuring work is distinctive, accurate, on-brand, and production-ready.
  • Use audience behavior, performance signals, and campaign learnings to improve creative approaches over time.
  • Partner with the Gaming and Commercial Client Creative Leads to share standards, tools, and reusable approaches while maintaining segment-specific audience relevance.
  • Develop and present clear creative recommendations, influence stakeholders, and build alignment across marketing, product, business, creative, and senior leadership audiences.

Qualifications

  • Significant creative leadership experience in-house, agency, or both.
  • Strong portfolio demonstrating campaign concepting, video-led storytelling, and multi-channel execution.
  • Experience with consumer technology brands and industry.
  • Demonstrated ability to build work that spans launch moments and always-on content systems.
  • Experience designing or evolving creative workflows in AI-enabled or generative production environments.
  • Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation.
  • Strong communication skills and demonstrated ability to influence stakeholders and build support for creative recommendations.
  • Experience collaborating with agencies, creators, production partners, and cross-functional marketing teams.
  • Strong producing, directing, design, or art direction background and excellent storytelling instincts; copywriting ability is a plus.
  • Strong point of view on creative quality and guardrails in AI-enabled environments.
  • Global brand experience and comfort balancing consistency with local relevance.

Skills

Required:Creative leadershipVideo- and motion-led storytelling
Last updated Oct 22, 2026. Interested? Apply on the company site.
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AMD delivers leadership high-performance and adaptive computing solutions to advance data center AI, AI PCs, intelligent edge devices, gaming, & beyond.

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