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Commercial Marketing Lead - Central Europe

AMD· Sales / Marketing
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Hybrid (Munich or Cologne)Full-timePosted 5d ago

About the role

B2B marketing leader responsible for developing and executing a regional marketing plan across Central Europe (Germany, the Netherlands, Poland) with emphasis on both Enterprise and Channel audiences, aligning with AMD’s EMEA strategy and driving demand, pipeline, and revenue growth.

Responsibilities

  • Develop and lead the sub-regional B2B marketing strategy and 360-degree marketing plan across Enterprise and Channel marketing.
  • Own, allocate and manage a portion of the EMEA commercial marketing budget, tracking ROI and pipeline contribution.
  • Translate EMEA B2B priorities into locally relevant programmes reflecting regional dynamics, sales priorities, and partner opportunities.
  • Partner with regional and EMEA Sales leadership to establish priorities, measurable objectives, and marketing contribution to pipeline/revenue.
  • Serve as senior Marketing lead and regional representative to senior stakeholders, providing direction and updates.
  • Identify commercial opportunities, market gaps, and competitive risks; recommend marketing investments and actions.
  • Lead weekly stakeholder calls across Sales and Marketing; maintain alignment and timely decision-making.
  • Ensure regional Enterprise activity generates awareness, engagement, qualified leads, pipeline, and opportunity progression.
  • Lead sub-regional Channel marketing strategy across distributors/retailers; collaborate with OEM Marketing and ecosystem partners.
  • Build, manage and develop the regional Channel marketing team; align with route-to-market priorities and partner growth plans.
  • Develop joint go-to-market programmes, enablement, and demand-generation with Channel Sales, partner teams, and Business Units.
  • Ensure Channel programmes are commercially focused, measured against pipeline/revenue/partner engagement.
  • Identify opportunities to connect Channel and Enterprise initiatives to improve reach and impact.
  • Travel up to 25%.

Qualifications

  • Bachelor’s degree or equivalent practical experience.
  • Experience in enterprise and channel/partner marketing, event execution, demand generation, and content localization.
  • Ability to communicate effectively and build relationships with distributor/partner stakeholders in a fast-paced, multi-country environment.
  • Strong leadership skills to coach and develop a regional marketing team across Channel and Enterprise disciplines.
  • Problem-solving and stakeholder management capabilities; able to balance strategic ownership with delegation.

Skills

Required:Strategic marketing planningDemand generationStakeholder managementBudget managementChannel/Partner marketing
Nice to have:Digital marketing fundamentalsEvent managementNegotiation

Benefits

  • Benefits offered are described: AMD benefits at a glance.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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