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Creative Director, Head of Emerging Experiences

Apple· Marketing
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Sunnyvale, CA$267.8k - $401.7kFull-timePosted 3d ago

About the role

Senior creative technology and product design leader directing teams to conceive, validate, and scale customer-facing experiences across web, native, spatial, and generative AI. Shapes Marcom's strategy and roadmap for emerging technologies, balancing deep technical fluency with world-class interface design to deliver intuitive, high-quality experiences across Apple platforms.

Responsibilities

  • Partner with the heads of emerging technologies and product management to lead the CTG team and roadmap.
  • Lead, mentor, and empower teams of product designers, experience and design strategists, fostering an environment of continuous learning, agile adaptation to new technologies, and rapid prototype development.
  • Champion the end-to-end quality of customer-facing proof-of-concepts, driving alignment across Marcom divisions while developing world-class interactive experiences grounded in a deep understanding of generative AI, interface design, and human-computer interaction principles.
  • Define and supervise the creative roadmap for new and emerging, customer-facing initiatives, including design systems, interaction patterns, and interface frameworks that advance Marcom's creative pursuits across platforms including web, native, spatial and generative AI.
  • Act as the primary creative communicator, simplifying concepts into clear, actionable insights for both technical and non-technical partners.
  • Lead the handoff of validated customer-facing concepts to product design and engineering teams across Marcom and Apple, ensuring the original design intent is preserved through to production.
  • Establish and maintain strategic partnerships with key cross-functional stakeholders within a multi-disciplinary design studio, using exceptional communication, presentation and organizational skills.
  • Anticipate emerging technological and design trends and translate their customer- facing potential into actionable opportunities, proactively steering teams towards innovative solutions that set industry standards.
  • Build and scale team capabilities through strategic hiring, development programs, and processes that enhance team agility, productivity, and the continuous integration of emerging technologies.

Qualifications

  • At least 10 years experience in a creative technology, product design, or R&D environment, with an emphasis in delivering customer-facing experiences that leverage emerging technologies.
  • Experience leading teams of designers and creative technologists within a creative agency or dynamic, tech-driven environment.
  • Demonstrated success in product and design strategy and organizational leadership.
  • A diverse portfolio showing excellence in customer-facing interface design and interaction across web and native Apple platforms, including projects that demonstrate the thoughtful application of generative AI.
  • Ability to rapidly adapt and implement new technologies in service of intuitive, high-quality customer experiences.
  • Excellent communication and presentation skills, with the ability to build trust and influence while advocating for your ideas.
  • Bachelor's degree or equivalent practical experience in Design, Human-Computer Interaction, Computer Science, or a related field.

Skills

Required:Product design leadershipGenerative AIInterface designPrototyping

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products and free services
  • Reimbursement for certain educational expenses including tuition
  • Discretionary bonuses or commission payments and relocation may be eligible
  • Apple employee stock programs including discretionary RSU awards and Employee Stock Purchase Plan
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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