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Apple TV Growth Lead, Acquisition Journeys

Apple· Marketing
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Hybrid (Culver City)$112.6k - $215kFull-timePosted 3d ago

About the role

Strategic Growth Lead focused on funnel optimization for Apple TV acquisitions, responsible for end-to-end journey mapping, CRO execution, and cross-functional collaboration to drive subscription growth and improve conversion across new prospects and winbacks.

Responsibilities

  • Map and optimize the end-to-end customer journey for Apple TV across all touchpoints, ensuring a seamless and frictionless path to subscription for both new prospects and winback opportunities.
  • Own the strategic vision and day-to-day execution of conversion rate optimization initiatives across acquisition funnel.
  • Lead the experimentation roadmap for all acquisition flows, running A/B and multivariate tests across landing pages, sign-up flows, and in-app experiences to boost conversion and paid plan growth.
  • Optimize multi-product merchandising and lead conversion strategy for global and partner acquisition flows, ensuring consistent, high-converting journeys across markets, partners, and offers.
  • Have a strong command of full-funnel metrics and user behavior data across key platforms and devices, and use them to identify drop-off points, uncover friction, and develop hypotheses for new growth opportunities.
  • Work cross-functionally with product, design, DS&A, and engineering teams to prioritize and implement funnel enhancements and journey improvements.
  • Deliver regular performance updates that keep stakeholders informed on funnel health, test results, and upcoming journey optimizations.
  • Monitor competition, cultural trends and growth best practices to ensure all customer journeys and conversion tactics are highly competitive.

Qualifications

  • 8+ years of product growth, conversion rate optimization, or related subscription growth experience
  • 4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeys
  • Deep expertise in A/B testing methodologies, experiment design, and conversion analytics
  • Ability to juggle many stakeholders, initiatives and deadlines simultaneously
  • Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)
  • Strong command of product analytics and user behavior tracking tools
  • Experience in interacting with and influencing all levels of management
  • Ability to work independently and embrace change and ambiguity
  • Detail-oriented and resourceful, with a proactive approach to solving problems and anticipating executive needs
  • Able to build strategic, long-term relationships at all levels
  • Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging
  • Comfortable flexing between strategic journey mapping and day-to-day operational execution
  • A love for all things technology, television and/or film

Skills

Required:End-to-end funnel mappingConversion rate optimization (CRO)A/B testing & experimentation

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses (tuition)
  • discretionary bonuses or commission payments and relocation eligibility
  • Apple shareholder opportunities via stock programs
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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