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Africa Marketing Lead - Platoon

Apple· Marketing
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Cape Townfull-timePosted 3d ago

About the role

Senior marketing leader responsible for the global delivery of Platoon Africa’s artist marketing, combining social, paid media, PR, radio, direct-to-fan, and events into best-in-class campaigns. Drives regional strategy, partnerships, and cross-functional collaboration with Apple Music and other partners to grow Platoon’s Africa music business.

Responsibilities

  • Own the global delivery of marketing strategy for Platoon Africa's artist roster, blending social, paid media, PR, radio, direct-to-fan, and events into tailored, best-in-class campaigns.
  • Establish and execute Platoon Africa's B2B and B2C marketing and PR strategy, drawing on deep regional cultural knowledge to translate Platoon's global vision for the Africa market.
  • Act as the senior marketing counterpart to Music leads, ensuring full alignment on artist priorities, campaign planning, and budget allocation.
  • Develop and manage company-level partner relationships across media, digital, and culture verticals — including brand opportunities for artists and on-ground agency/vendor partnerships.
  • Facilitate a collaborative relationship with Apple Music and Apple Services, aligning on shared objectives across South Africa and the broader continent.
  • Leverage insights, analytics, and data to guide marketing effectiveness, audience growth, and continual improvement of campaign strategy.
  • Lead and manage cross-functional project teams — internal and external — across digital, social, PR, and streaming functions, ensuring on-time, on-budget delivery of all campaign assets.
  • Foster innovation in how Platoon Africa develops and delivers artist services, and how artists connect with fans across IRL and digital spaces.
  • Provide local and regional marketing support for international priority artists, ensuring their music reaches target markets in a way that is effective, creative, and on-brand.
  • Drive internal process improvement and knowledge sharing, while maintaining robust monthly reporting on individual artist campaigns.

Qualifications

  • Highly experienced in developing and executing holistic and innovative artist global marketing strategies
  • High degree of data literacy and ability to translate insights into actions
  • Music industry experience required, ideally within a record label, distributor, or management company
  • Strong communication and presentation skills
  • Superlative project management skills and ability to keep projects running on a timeline
  • Entrepreneurial spirit a must; start-up experience a plus
  • Comfortable operating with ambiguity
  • Able to identify and design new processes and systems
  • Experience working across African music markets, with a strong existing network across the continent's creative and digital ecosystem.
  • Proven track record of managing and growing emerging and established artists at a regional or global level.
  • Familiarity with streaming platform dynamics - particularly Apple Music and regional DSPs, and how to leverage editorial and algorithmic opportunities.
  • Experience managing brand partnerships and licensing deals in a music or entertainment context.
  • Proficiency with marketing analytics tools and comfort building data-driven campaign reports.
  • Multilingual capability — particularly Zulu, Xhosa, French, or Portuguese is a strong advantage given the pan-African scope of the role.
  • Prior experience in a high-growth, matrixed or cross-functional organisation, ideally at the intersection of tech and music is beneficial.

Skills

Required:Marketing strategyData-driven decision makingCross-functional leadershipIndustry network (Africa)Communication & presentation

Benefits

  • Accessibility and inclusive workplace
  • Competitive benefits and growth opportunities (as per Apple standard offerings)
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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