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Senior Retail Brand Manager

Apple· Marketing
Apply on company site
Cupertino, California, United States, New York City, New York, United States$149.7k - $280kFull-timePosted 3d ago

About the role

Senior Brand Manager responsible for developing integrated brand plans and campaigns across Apple’s retail channels, ensuring brand consistency, optimizing customer experiences in retail spaces, and collaborating with cross-functional teams to drive awareness, conversion, and affinity for Apple products and services.

Responsibilities

  • Develop integrated campaigns from strategy through launch, collaborating with cross-functional partners to ensure alignment across all key stakeholders
  • Conduct ongoing campaign analysis and optimization, measuring performance against KPIs and implementing improvements to maximize ROI
  • Build and maintain strong relationships with local and global teams ensuring cross-functional stakeholders have input for seamless campaign execution and continuous learning across geographies

Qualifications

  • 7+ years experience in consumer marketing with global brands within a multi-channel environment
  • Experience managing integrated consumer marketing campaigns for global brands across different channels including digital, print, and social
  • Track record managing highly confidential and complex product and launch roadmaps to ensure all teams are building cohesive strategies
  • Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact
  • 10+ years experience in consumer marketing with global brands within a multi-channel environment
  • Track record of leading strategic conversations with a wide range of people in different fields and across levels
  • Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns
  • Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it
  • Comfort with fast iteration: testing, learning, and responding quickly to changing market signals
  • An encouraging people leader who is able to recruit, empower and develop outstanding talent
  • A phenomenal teammate who leads from the front and will be the champion for doing what’s right
  • Skilled in prioritizing multiple, complex, concurrent projects

Skills

Required:Integrated campaign planningCampaign analysis & optimizationStakeholder management

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • educational expense reimbursement (tuition)
  • discretionary bonuses or commission payments (may be eligible)
  • relocation assistance
  • participation in Apple stock programs (discretionary RSUs)
  • Employee Stock Purchase Plan (ESPP)
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
Company profileWebsite

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