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US Channel Cross-Functional Experiences and Platform Manager

Apple· Marketing
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Sunnyvale, CA$195.2k - $293.8kFull-timePosted 3d ago

About the role

Role defines and drives strategy for Apple’s presence across partner US retail environments, spanning physical stores, digital platforms, merchandising, and fixtures. Leads cross-functional collaboration to create transformative retail experiences that integrate campaigns with in-store journeys, and collaborates with global counterparts, US Sales, and US CXF Communications Lead to ensure cohesive, measurable impact across channel touchpoints.

Responsibilities

  • Define and own the US strategy for how Apple's brand and narrative are expressed across partner retail environments — including physical store experiences, digital platforms, merchandising, and fixturing.
  • Evaluate partner store environments across the US — assessing fixtures, merchandising, digital integration, and overall brand expression — to identify gaps and develop recommendations that raise the bar for Apple's in-store presence.
  • Drive the creation of transformative retail experiences that set the standard for creative excellence and measurable business impact, shaping and future-proofing Apple's channel store strategies.
  • Partner closely with the US CXF Communications Lead to close the gap between feed and shelf - translating digital and social campaign moments into the in-store journey.
  • Build and maintain a close working partnership with US Sales to align store experience strategies with commercial priorities, ensuring retail investments drive both brand impact and sell-through performance.
  • Maintain a strong, ongoing partnership with Worldwide counterparts to ensure alignment on global strategy, share insights, and adapt global frameworks for the US market.
  • Lead a team of producers executing go-to-market product, platform and experience strategies in the US, ensuring operational excellence and high-quality delivery across all channel touch-points.
  • Champion a culture of measurement and insight. Establish frameworks for how in-store and digital analytics inform and evolve US marketing plans, ensuring all initiatives are optimized for performance.
  • Set the guiding principles for how retail experiences and digital platforms integrate into broader campaigns, ensuring a premium and cohesive brand story across every customer touchpoint.
  • Provide guidance on the technical and physical infrastructure needed to support channel experiences and platforms, leading teams to build and enhance systems for effective and efficient deployment.
  • Provide executive oversight for a portfolio of complex retail and digital experience projects. Ensure strategic alignment, operational excellence, and hold teams accountable for delivering measurable business results on time.
  • Drive strategic alignment with senior stakeholders across Marcom, Product Marketing, US Sales, and partner teams to secure resources and champion the vision for the US partner retail ecosystem.

Qualifications

  • 10+ years of experience in retail marketing, store experience strategy, or experiential marketing (strategy, planning, account or project management) with a leading agency or in-house marketing organization.
  • At least 3 years in a leadership and people management role.
  • Proven track record of conceiving and executing world-class, transformative retail experiences at scale.
  • Deep understanding of the full retail experience spectrum — physical store environments, merchandising, fixturing, digital in-store, and e-commerce platforms — and how these touch-points shape the customer journey.
  • Experience developing and delivering successful brand strategies across multiple channels.
  • Experience leading and influencing stakeholders at all levels of an organization, from operational teams to senior executives.
  • A strong leader with a consistent record of building, developing, and leading high-performing teams, with the ability to optimize how the team works.
  • Balances strategic, big-picture thinking with a hands-on approach to execution — ability to dive into details, understand the work, and also zoom out to guide the team.
  • Exceptional communication and influencing skills, with the ability to tailor messaging for diverse audiences from junior staff to senior leadership.
  • Strong understanding of retail design, visual merchandising, and emerging in-store technologies that shape the future of physical and digital retail.
  • Experience working within or alongside global teams, with the ability to adapt global strategies to regional market dynamics.
  • Demonstrated ability to partner effectively with sales organizations, translating commercial objectives into retail experience strategies.

Skills

Required:Retail marketing leadership

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments as well as relocation eligibility
  • Apple shareholder opportunities through discretionary employee stock programs
  • Apple Employee Stock Purchase Plan
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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