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App Store WW Partner Marketing Manager

Apple· Marketing
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Hybrid (Culver City; Cupertino)$112.6k - $215kFull-timePosted 3d ago

About the role

Manager of WW App Store Partner Marketing responsible for building relationships with app/game developers, crafting co-marketing strategies, and driving growth through partner-driven campaigns across Apple’s App Store ecosystem.

Responsibilities

  • Engage daily with app/game developers to understand their marketing goals—and their upcoming roadmaps—identifying opportunities to collaborate and drive shared success.
  • Lead development of annual co-marketing strategies and plans that enhance customer engagement and drive business results for each developer.
  • Ensure alignment between partner marketing initiatives and the broader marketing team’s goals, defining and tracking KPIs to measure success.
  • Work closely with fellow marketers internally to champion developer needs across all App Store marketing campaigns and channels
  • Influence and collaborate cross-functionally with teams across Editorial, Business Management, Analytics, and our International marketing teams.
  • Apply marketing measurement frameworks to assess program effectiveness and optimization based on insights through continuous testing, learning, and iteration.
  • Present program results and business impact to senior leadership.

Qualifications

  • 5+ years of marketing experience, including a minimum of 3 years focused on partnerships and/or co-marketing.
  • Deep knowledge of the mobile app/game ecosystem, including monetization strategies and subscription models.
  • Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs.
  • Proven experience driving annual marketing strategies, plans, and/or programs that led to increased user growth for a consumer-facing service, app or game.
  • Strong ability to influence and align stakeholders; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
  • Experience operating globally, adapting plans to account for regional nuances in partnership with international teams.
  • Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
  • Experience measuring marketing programs and optimizing based on data-driven insights.
  • Strong analytical skills with experience defining and tracking KPIs.

Skills

Required:Global/ cross-functional collaboration

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • potential discretionary bonuses or commission payments
  • relocation assistance
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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