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Data Scientist, Apple Pay

Apple· Machine Learning and AI
Apply on company site
Cupertino, California$150.4k - $277.6kFull-timePosted 3d ago

About the role

Experienced Data Scientist to reimagine how Apple Pay measures and optimizes its marketing, designing frameworks and production-grade pipelines for marketing measurement, causal inference, and audience/campaign optimization using ML and AI tools.

Responsibilities

  • Design and implement marketing mix models and causal inference pipelines that quantify marketing effectiveness and inform budget allocation decisions
  • Build and execute incrementally tests and translate results into concrete campaign recommendations
  • Apply ML techniques such as segmentation, propensity modeling, and behavioral pattern recognition to identify customer response patterns and inform audience strategy and experiment design
  • Partner with cross-functional teams to scope analytical problems, define success metrics, and deliver data-driven recommendations
  • Build and maintain production-grade ML models and workflows that support ongoing marketing measurement and optimization
  • Leverage Generative AI and LLM-based tools to accelerate insight generation, automate reporting workflows, and streamline day-to-day analytical tasks
  • Communicate model outputs and experiment results clearly to both technical and non-technical audiences through visualizations, narratives, and recommendations

Qualifications

  • 3+ years of hands-on experience in marketing science, including building marketing mix models, causal inference, and incrementally measurement
  • Experience designing and executing marketing experiments
  • Proficiency in applying ML techniques to marketing and customer datasets
  • Strong proficiency in Python and data science libraries (pandas, NumPy, scikit-learn, statsmodels, or equivalent)
  • Strong command of SQL for querying and analyzing large-scale marketing and media datasets
  • Familiarity with Generative AI and large language models, and comfort integrating AI tools into day-to-day analytical workflows
  • Strong written and verbal communication skills and ability to tell compelling data stories to technical and non-technical audiences
  • Experience with paid media data across channels, paid digital, in-store media, social, and other performance marketing platforms
  • Experience with awareness and performance marketing measurement
  • Actively follows industry trends in marketing science and media measurement; brings those perspectives into the team
  • Experience applying Generative AI to marketing workflows, including budget optimization, automated creative analysis, or campaign performance reporting
  • Advanced degree (M.S. or Ph.D.) in Statistics, Machine Learning, Econometrics, Marketing Science, or related quantitative field

Skills

Required:Marketing mix modelingCausal inferenceExperiment design and analysisPythonSQL
Nice to have:Generative AI / LLMs

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • education reimbursement including tuition
  • potential discretionary bonuses or commissions
  • relocation assistance (eligible)
  • employee stock programs and purchase plan
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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