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App Store WW Partner Marketing Manager

Apple· Marketing
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Hybrid (Cupertino, California)$119.7k - $225.6kFull-timePosted 3d ago

About the role

Manager of WW App Store Partner Marketing responsible for building relationships with developers, championing their marketing goals, and crafting co-marketing strategies and tactical plans to drive growth and share success across the App Store ecosystem.

Responsibilities

  • Engage daily with app/game developers to understand their marketing goals—and their upcoming roadmaps—identifying opportunities to collaborate and drive shared success.
  • Lead development of annual co-marketing strategies and plans that enhance customer engagement and drive business results for each developer.
  • Ensure alignment between partner marketing initiatives and the broader marketing team’s goals, defining and tracking KPIs to measure success.
  • Work closely with fellow marketers internally to champion developer needs across all App Store marketing campaigns and channels
  • Influence and collaborate cross-functionally with teams across Editorial, Business Management, Analytics, and our International marketing teams.
  • Apply marketing measurement frameworks to assess program effectiveness and optimization based on insights through continuous testing, learning, and iteration.
  • Present program results and business impact to senior leadership.

Qualifications

  • 5+ years of marketing experience, including a minimum of 3 years focused on partnerships and/or co-marketing.
  • Deep knowledge of the mobile app/game ecosystem, including monetization strategies and subscription models.
  • Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs.
  • Proven experience driving annual marketing strategies, plans, and/or programs that led to increased user growth for a consumer-facing service, app or game.
  • Strong ability to influence and align stakeholders; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
  • Experience operating globally, adapting plans to account for regional nuances in partnership with international teams.
  • Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
  • Experience measuring marketing programs and optimizing based on data-driven insights.
  • Strong analytical skills with experience defining and tracking KPIs.
  • Strategic thinker and problem solver with the ability to translate marketing goals into actionable and impactful strategies and plans.
  • Comfortable building from scratch—establishing first-ever strategies, processes, GTM plans, and measurement frameworks.
  • Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
  • Experience working on events/conference/convention activations
  • Proven ability to use marketing technology, tools, automation and AI to streamline operations to help increase efficiency and output.

Skills

Required:Partnerships and co-marketing managementMarketing strategy developmentCross-functional collaborationData-driven measurement and KPIs

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments and relocation possible
  • Apple Employee Stock Purchase Plan and discretionary stock awards
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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